Avene Xeracalm
FailThe top 5 brands take 100% of clicks, so Avene Xeracalm is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $342K/yr141K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 13 sellers
Flapen Score
Avene Xeracalm against its category
The dotted line is the Beauty & Personal Care average. Past it, Avene Xeracalm is stronger. Inside it, weaker.
Market
The Avene Xeracalm market on Amazon at a glance
Shoppers on Amazon United States searched for Avene Xeracalm 141K times last year and spent an estimated $342K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $342Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- avene xeracalm65K searches a year
02 · Price
A sale here is worth $28.63.
Listings sell for $28.63 on average, from $12.07 to $44.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $28.63 that is $29K to $36K a year per listing.
- Average price
- $28.63inside the $15 to $100 sweet spot
- Price range
- $12.07–$44.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $29K–$36K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #167 within Creams. It carries 3,239 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #167in Creams
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,239per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Avene Xeracalm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 210%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Avene Xeracalm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Avene Xeracalm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- avene xeracalm65K/yr
- eye cream for eyelid dermatitis21K/yr
- xeracalm15K/yr
- avene xeracalm balm8K/yr
- eyelid dermatitis treatment8K/yr
- avene xeracalm cream4K/yr
- avene xeracalm ad8K/yr
- avene eczema5K/yr
- dermatitis eye cream for eyelids3K/yr
- psoriasis eye cream4K/yr
Reviews and returns
What reviews say buyers love and hate about Avene Xeracalm
We read the reviews and the return reasons for every product selling here.
“Skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avene Xeracalm questions
Answered from the same tracked data.









