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Avene Xeracalm

Fail

The top 5 brands take 100% of clicks, so Avene Xeracalm is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$342K/yr141K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
83%top-5 click share · 3 brands · 13 sellers

Flapen Score

Avene Xeracalm against its category

The dotted line is the Beauty & Personal Care average. Past it, Avene Xeracalm is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Xeracalm market on Amazon at a glance

Shoppers on Amazon United States searched for Avene Xeracalm 141K times last year and spent an estimated $342K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
8.5%
Market size, estimated
$342Ka year
Peak month
June1.6× the quietest month
Top search term
avene xeracalm65K searches a year

02 · Price

A sale here is worth $28.63.

Listings sell for $28.63 on average, from $12.07 to $44.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $28.63 that is $29K to $36K a year per listing.

Average price
$28.63inside the $15 to $100 sweet spot
Price range
$12.07–$44.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$36K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #167 within Creams. It carries 3,239 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#167in Creams
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,239per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Avene Xeracalm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

$0$34K$68K$102K$137K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Eau Thermale Avène87%
  • BlinkBetter10%
  • Exederm2%
  • Open — no brand owns it (0%)

Demand

Avene Xeracalm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Avene Xeracalm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avene xeracalm65K/yr
  • eye cream for eyelid dermatitis21K/yr
  • xeracalm15K/yr
  • avene xeracalm balm8K/yr
  • eyelid dermatitis treatment8K/yr
  • avene xeracalm cream4K/yr
  • avene xeracalm ad8K/yr
  • avene eczema5K/yr
  • dermatitis eye cream for eyelids3K/yr
  • psoriasis eye cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Avene Xeracalm

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
35%of negative reviews mention “Allergies”
1.1%of orders come back
“Skin irritation”
A buyer, on “Allergies”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Avene Xeracalm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data