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Avene Thermal Spring Water

Fail

The top 5 products take 100% of clicks, so Avene Thermal Spring Water is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$411K/yr235K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Avene Thermal Spring Water against its category

The dotted line is the Beauty & Personal Care average. Past it, Avene Thermal Spring Water is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Thermal Spring Water market on Amazon at a glance

Shoppers on Amazon United States searched for Avene Thermal Spring Water 235K times last year and spent an estimated $411K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
10.2%
Market size, estimated
$411Ka year
Peak month
June1.7× the quietest month
Top search term
avene thermal spring water117K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $9.97 to $32.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $17.18 that is $86K to $103K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$9.97–$32.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
$86K–$103K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Face Mists. It carries 16,556 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Face Mists
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
16,556per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Avene Thermal Spring Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Avene Thermal Spring Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Avene Thermal Spring Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avene thermal spring water117K/yr
  • agua termal avene32K/yr
  • avene spray19K/yr
  • avene thermal spring water spray16K/yr
  • avene eau thermale13K/yr
  • avene water spray8K/yr
  • avene thermal water8K/yr
  • avene mist6K/yr
  • avene water5K/yr
  • avene agua termal spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Avene Thermal Spring Water

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Avene Thermal Spring Water questions

Answered from the same tracked data.