avene serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.13avg listing price — sweet spot $15–$100
Price range
Incredible$34.21–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good880.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 79K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene serum is a $156K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
avene serum market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $181K–$217K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #710
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Eau Thermale Avène100%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top avene serum search terms
- avene vitamin c serum22K/yr
- avene serum23K/yr
- avene cicalfate serum16K/yr
- avene vitamin c12K/yr
- avene vitamin activ cg5K/yr
- avene vitamin c active cg serum308/yr
- avene vitamin active cg serum435/yr
Top avene serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face
Eau Thermale Avène$38.424.5★1,548 rev
Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum
Eau Thermale Avène$34.214.5★463 rev
Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz
Eau Thermale Avène$35.794.6★1,523 rev
Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz
Eau Thermale Avène$35.764.6★641 rev
Avne Vitamin Activ Cg Radiance Intensive Cream
Eau Thermale Avène$36.504.4★227 rev
Newest
by launch dateAvne Vitamin Activ Cg Radiance Intensive Cream
Eau Thermale Avène$36.50227 rev
Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face
Eau Thermale Avène$38.421,548 rev
Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum
Eau Thermale Avène$34.21463 rev
Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz
Eau Thermale Avène$35.791,523 rev
Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz
Eau Thermale Avène$35.76641 rev
Trending
90-day click momentumAvne Vitamin Activ Cg Radiance Intensive Cream
Eau Thermale Avène$36.504.4★
Avne Hyaluron ACTIV B3 Concentrated Plumping Serum Light-weight hydrating serum powered by Niacinamide + Pure Hyaluronic Acid Firms & Plumps the skin for a healthy complexion 1 oz
Eau Thermale Avène$35.794.6★
Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum
Eau Thermale Avène$34.214.5★
Avne Vitamin Activ Cg Radiance Concentrated Serum Radiance Boosting Vitamin C Serum - Vitamin Cg + Niacinamide + Bakuchiol Visbily Reduce Wrinkles Dark Spots & Fine Lines Vitamin C Serum for Face
Eau Thermale Avène$38.424.5★
Avne Hydrance Boost Concentrated Hydrating Serum 48 Hour Hydration Hyaluronic Acid 1.0 Fl Oz
Eau Thermale Avène$35.764.6★
What buyers say about avene serum
What buyers praise and complain about, mined from review topics.What buyers love
“So good for skin care”
“Immediately soothing and hydrating”
“It makes my skin absolutely glowy”
“leaves my skin soft”
“Excellent Product”
“Its very calming and moisturizing for sensitive skin fragrances free and very affordable”
“loved the texture”
“It absorbs nicely”
“My dermatologist recommended this product”
“worth every penny”
What buyers complain about
“Waste of money”
“A tad irritating”
“does not have a particularly strong fragrance to it”
“Not as moisturizing as expected”
“I may have tried about a dozen different types of skincare and none of them would help alleviate the dry and itchiness”
“Product arrived used”
“It leaves a white film on face so if you were lotion or sunscreen or makeup over it it will leave a peeling effect which sucks because I really want to like this product”
“I didnt see or feel any positive difference in my skin, at worst inflamed it, at best, did nothing”
“however did not get rid of any redness”
“to the point it's hard to get into the tube”
Top return reasons
Common questions
- Is avene serum profitable to sell on Amazon United States?
- The niche generates $156K/yr across 5 tracked products. 90-day search growth is +14.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the avene serum niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avene serum?
- Top complaints mined from reviews: Value For Money, Allergies, Smell. The return rate is 2.0%.
- When does demand for avene serum peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the avene serum niche?
- Listings span $34.21–$38.42; the average listing price is $36.13 (sweet spot $15–$100). The average incumbent carries 880 reviews — the moat a new listing must climb.