Avene Serum
FailThe top 5 products take 100% of clicks, so Avene Serum is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $156K/yr79K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 4 sellers
Flapen Score
Avene Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Avene Serum is stronger. Inside it, weaker.
Market
The Avene Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Avene Serum 79K times last year and spent an estimated $156K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $156Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- avene vitamin c serum22K searches a year
02 · Price
A sale here is worth $36.13.
Listings sell for $36.13 on average, from $34.21 to $38.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $36.13 that is $27K to $36K a year per listing.
- Average price
- $36.13inside the $15 to $100 sweet spot
- Price range
- $34.21–$38.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #710 within Serums. It carries 880 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #710in Serums
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 880per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Avene Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Avene Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Avene Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- avene vitamin c serum22K/yr
- avene serum23K/yr
- avene cicalfate serum16K/yr
- avene vitamin c12K/yr
- avene vitamin activ cg5K/yr
- avene vitamin c active cg serum308/yr
- avene vitamin active cg serum435/yr
Reviews and returns
What reviews say buyers love and hate about Avene Serum
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avene Serum questions
Answered from the same tracked data.