Avene Lip Balm

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

12.1%

Market size, estimated

$58Ka year

Peak month

January2.3× the quietest month

Top search term

avene lip balm18K searches a year

Listings sell for $13.59 on average, from $9.60 to $16.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $13.59 that is $14K to $17K a year per listing.

Average price

$13.59under the $15 to $100 sweet spot

Price range

$9.60–$16.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Lip Care. It carries 3,762 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#255in Lip Care

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,762per listing

Listings tracked

3

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months