avene lip balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Review moat
Okay3,762.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.60–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 36K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene lip balm is a $58K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
avene lip balm market data
- Units sold / yr
- 5K–6K
- avg 1,000–1,250/product
- Revenue / yr
- $68K–$82K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Eau Thermale Avène91%
- La Roche-Posay9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top avene lip balm search terms
- avene lip balm18K/yr
- avene lip8K/yr
- avene cold cream lip balm5K/yr
- avene cicalfate lip balm5K/yr
Top avene lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.354.4★1,288 rev
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★1,984 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★8,015 rev
Newest
by launch dateAvne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.811,984 rev
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.351,288 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.608,015 rev
Trending
90-day click momentumAvne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.354.4★
What buyers say about avene lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Helps dry skin”
“This is a really high quality lip balm”
“Soft lips”
“Pretty thick feeling”
“was less expensive”
“The texture is rich”
“Gorgeous lip moisturizer - works very well on my badly chapped lips”
“One thing I appreciate is that it doesnt have a strong scent or artificial fragrance”
“Does what its supposed to do”
“it lasts for hours”
What buyers complain about
“Too costly”
“not very moisturising”
“difficult to get out”
“a little small”
“Doesnt work”
“doesnt last very long”
“after the first week it smells like artificial banana”
“Color is not even necessary”
“Not the best”
“Adverse reaction unfortunately”
Top return reasons
Common questions
- Is avene lip balm profitable to sell on Amazon United States?
- The niche generates $58K/yr across 3 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the avene lip balm niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avene lip balm?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Ease Of Use. The return rate is 0.8%.
- When does demand for avene lip balm peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the avene lip balm niche?
- Listings span $9.60–$16.81; the average listing price is $13.59 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.