Skip to content

Avene Hydrance

Fail

The top 5 brands take 100% of clicks, so Avene Hydrance is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$973K/yr390K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
84%top-5 click share · 2 brands · 9 sellers

Flapen Score

Avene Hydrance against its category

The dotted line is the Beauty & Personal Care average. Past it, Avene Hydrance is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Hydrance market on Amazon at a glance

Shoppers on Amazon United States searched for Avene Hydrance 390K times last year and spent an estimated $973K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $973K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
8.6%
Market size, estimated
$973Ka year
Peak month
June3.2× the quietest month
Top search term
avene tolerance control cream84K searches a year

02 · Price

A sale here is worth $29.08.

Listings sell for $29.08 on average, from $18.21 to $36.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $29.08 that is $87K to $116K a year per listing.

Average price
$29.08inside the $15 to $100 sweet spot
Price range
$18.21–$36.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$87K–$116K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #280 within Face Moisturizers. It carries 3,399 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#280in Face Moisturizers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,399per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Avene Hydrance products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 215%

Demand

Avene Hydrance search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 3.2×

Search terms

Top Avene Hydrance search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avene tolerance control cream84K/yr
  • avene moisturizer111K/yr
  • avene tolerance27K/yr
  • avene cream18K/yr
  • rejuvaskin18K/yr
  • avene moisturizer for face13K/yr
  • rejuvaskin rejuvasil silicone scar gel12K/yr
  • avene lotion12K/yr
  • rejuvasil silicone scar gel12K/yr
  • avene tolerance control soothing skin recovery cream14K/yr

Reviews and returns

What reviews say buyers love and hate about Avene Hydrance

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Complete rubbish”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Avene Hydrance questions

Answered from the same tracked data.