avene hydrance
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.08avg listing price — sweet spot $15–$100
Price range
Incredible$18.21–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Great$973K$973K/yr · 390K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,399avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene hydrance is a $973K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
avene hydrance market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Eau Thermale Avène85%
- Rejuvaskin15%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -7.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 3.2×
Top avene hydrance search terms
- avene tolerance control cream84K/yr
- avene moisturizer111K/yr
- avene tolerance27K/yr
- avene cream18K/yr
- rejuvaskin18K/yr
- avene moisturizer for face13K/yr
- rejuvaskin rejuvasil silicone scar gel12K/yr
- avene lotion12K/yr
- rejuvasil silicone scar gel12K/yr
- avene tolerance control soothing skin recovery cream14K/yr
Top avene hydrance products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free
Eau Thermale Avène$33.224.6★2,496 rev
Rejuvaskin RejuvaSil Silicone Scar Gel Scar Treatment for Surgical Scars Burns Keloids Acne Scars on Face & Body 0.33 ounce
Rejuvaskin$19.664.4★889 rev
Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz
Eau Thermale Avène$34.124.6★783 rev
Avne Hydrance RICH Hydrating Cream Daily Face Moisturizer Soothes Feelings of Skin Tightness Associated with Dryness Dry Skin Moisturizer Non-Comedogenic Skin Care for Dehydrated Skin Barrier
Eau Thermale Avène$35.844.6★1,764 rev
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$23.153.4★12,487 rev
Newest
by launch date
Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic
Eau Thermale Avène$18.21250 rev
Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free
Eau Thermale Avène$33.222,496 rev
Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz
Eau Thermale Avène$34.12783 rev
Avne Hypersensitive Skin Starter Kit Complete Hypersensitive Skin Care Routine Cream Cleanser and Spray
Eau Thermale Avène$36.98303 rev
Rejuvaskin Skin Recovery Cream with Aloe Vera Eczema Relief Cream for Dry Itchy & Sensitive Skin Hydrating & Cooling Moisturizer Radiation Relief Cream 100 ml
Rejuvaskin$29.69753 rev
Trending
90-day click momentumAvne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic
Eau Thermale Avène$18.214.6★
Rejuvaskin RejuvaSil Silicone Scar Gel Scar Treatment for Surgical Scars Burns Keloids Acne Scars on Face & Body 0.33 ounce
Rejuvaskin$19.664.4★
Avne Tolerance Control Soothing Skin Recovery Balm (previously Skin Recovery Cream Rich) New & Improved Hypersensitive Dry Skin Moisturizer No Preservative Non-comedogenic 1.3 Fl Oz
Eau Thermale Avène$34.124.6★
Rejuvaskin Skin Recovery Cream with Aloe Vera Eczema Relief Cream for Dry Itchy & Sensitive Skin Hydrating & Cooling Moisturizer Radiation Relief Cream 100 ml
Rejuvaskin$29.694.7★
Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free
Eau Thermale Avène$33.224.6★
What buyers say about avene hydrance
What buyers praise and complain about, mined from review topics.What buyers love
“Received tube looking great”
“Great moisturizer”
“Effective on the skin”
“Other than that it is great to repair my skin barrier and especially during the winter it helps e dry, flaky skin”
“Goes on smooth”
“There is no irritation”
“Wonderful face cleanser”
“And great price”
“the results are as expected”
“The texture is light and foamy, it spreads easily across the face and rinses off without leaving any residue”
What buyers complain about
“Complete rubbish”
“not worth the price”
“the consistency is very different from what I thought it was going to be”
“it was dry”
“Didn't work for me”
“Caused an allergy”
“unable to use”
“Consistency of Water Beware”
“This is not the same product”
“Thick”
Top return reasons
Common questions
- Is avene hydrance profitable to sell on Amazon United States?
- The niche generates $973K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the avene hydrance niche?
- 2 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avene hydrance?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 3.3%.
- When does demand for avene hydrance peak?
- Demand peaks in Jun; the busiest month runs 3.2× the quietest.
- What does it cost to enter the avene hydrance niche?
- Listings span $18.21–$36.98; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.