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Avene Hyaluron Active B3 Serum

Fail

The top 5 brands take 100% of clicks, so Avene Hyaluron Active B3 Serum is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$26K/yr22K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
94%top-5 click share · 1 brands · 4 sellers

Flapen Score

Avene Hyaluron Active B3 Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Avene Hyaluron Active B3 Serum is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Hyaluron Active B3 Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Avene Hyaluron Active B3 Serum 22K times last year and spent an estimated $26K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
3.1%
Market size, estimated
$26Ka year
Peak month
July1.5× the quietest month
Top search term
avene hyaluron activ b318K searches a year

02 · Price

A sale here is worth $38.39.

Listings sell for $38.39 on average, from $35.76 to $44.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $38.39 that is $10K to $19K a year per listing.

Average price
$38.39inside the $15 to $100 sweet spot
Price range
$35.76–$44.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,293 within Face Moisturizers. It carries 554 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#1,293in Face Moisturizers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
554per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
78 months

Products

Top Avene Hyaluron Active B3 Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Avene Hyaluron Active B3 Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Avene Hyaluron Active B3 Serum

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Smell”
1.7%of orders come back
“The new formula has a stronger scent”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Avene Hyaluron Active B3 Serum questions

Answered from the same tracked data.