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avene hyaluron active b3 serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 28Conversion 39Competition 5Returns 81Price range 95Avg price 95Brand share 0Review moat 74Quality gap 43

Avg price

Incredible$38.39

avg listing price — sweet spot $15–$100

Price range

Incredible$35.76–$44.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good553.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 22K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avene hyaluron active b3 serum is a $26K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

avene hyaluron active b3 serum market data

Units sold / yr
2K–2K
avg 250–500/product
Revenue / yr
$58K–$77K
units × avg price
Conversion rate
3.1%
Avg BSR
#1,293
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
3.3%
Avg brand age
78 months
Avg seller age
130 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Eau Thermale Avène100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +2.5% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top avene hyaluron active b3 serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$4K30%$8K45%$12K60%$16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about avene hyaluron active b3 serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry30%

“Excellent moisturizer”

Quality-Overall13%

“Very good quality product”

Value For Money11%

“Good for the price”

Suitability Combination Skin7%

“the best skin care brand”

Allergies5%

“had no allergic reaction”

Soft Feel4%

“It softens and moisturizes well”

Smell4%

“Its the perfect moisturizer, it feels good on your skin and the smell is amazing and not overpowering”

Absorbency4%

“It absorbs quickly”

Ease Of Use3%

“I loved the original formula for how simple it was”

Symptom Reduction3%

“Can see a positive change in my complexion”

What buyers complain about

Smell17%

“The new formula has a stronger scent”

Value For Money11%

“Certainly not worth the price”

Moist/Dry11%

“This product is not as hydrating as it claims for my 56 year old skin”

Product Condition8%

“Received used product”

Thickness8%

“it is thin”

Size-Overall8%

“Smaller”

Allergies6%

“Made my skin burn”

Texture/Consistency-Overall4%

“The texture and scent is different, which I dont mind”

Protection4%

“lacks the protective seal”

Ease Of Use3%

“I can't use it”

Top return reasons

Smell22%
Product Condition14%
Functionality-Overall10%
Advertised Vs Actual Product10%
Value For Money7%
Moist/Dry6%
Texture/Consistency-Overall5%
Defective Material/Parts4%
Adhesion/Stickiness3%
Suitability Combination Skin3%

Common questions

Is avene hyaluron active b3 serum profitable to sell on Amazon United States?
The niche generates $26K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (36/100).
How competitive is the avene hyaluron active b3 serum niche?
1 brands and 4 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in avene hyaluron active b3 serum?
Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.7%.
When does demand for avene hyaluron active b3 serum peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the avene hyaluron active b3 serum niche?
Listings span $35.76–$44.78; the average listing price is $38.39 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.