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Avene Eye Cream

Fail

The top 5 brands take 100% of clicks, so Avene Eye Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$112K/yr44K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
83%top-5 click share · 4 brands · 8 sellers

Flapen Score

Avene Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Avene Eye Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Avene Eye Cream 44K times last year and spent an estimated $112K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
8.0%
Market size, estimated
$112Ka year
Peak month
January1.5× the quietest month
Top search term
avene eye cream32K searches a year

02 · Price

A sale here is worth $31.79.

Listings sell for $31.79 on average, from $14.73 to $44.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.79 that is $3K to $8K a year per listing.

Average price
$31.79inside the $15 to $100 sweet spot
Price range
$14.73–$44.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #349 within Eyes. It carries 3,997 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
11.8%
Average rank
#349in Eyes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,997per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Avene Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Avene Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Avene Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avene eye cream32K/yr
  • avene soothing eye contour cream7K/yr
  • avene eye5K/yr

Reviews and returns

What reviews say buyers love and hate about Avene Eye Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
22%of negative reviews mention “Allergies”
1.2%of orders come back
“Skin Irritation”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Avene Eye Cream questions

Answered from the same tracked data.