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Avene Eye Cream

brand-locked demand (top 5 brands take 100% of clicks) — Avene Eye Cream doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48

Market size 27Growth 25Conversion 79Competition 14Returns 91Price range 94Avg price 95Brand share 0Review moat 25Quality gap 45
This niche Category average · 10,978 niches

Is Avene Eye Cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avene Eye Cream is a $112K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Avene Eye Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.9% over the last 90 days and 8.0% of searches end in a purchase.

$112K

revenue / yr

Units sold / yr3K
Search volume / yr-0.9%44K
Conversion rate8.0%
Avg price$31.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 8
Top-5 product click share83%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,997

Top Avene Eye Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

$0$17K$34K$50K$67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Eau Thermale Avène82%
  • La Roche-Posay10%
  • Bioderma4%
  • Beauty of Joseon4%
  • Open — no brand owns it (0%)

Avene Eye Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR8.0%Products9Brands4Top 5 Brands100%OOS Rate11.8%Rating4.5★Reviews3,997Avg BSR#349
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Avene Eye Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avene eye cream32K/yr
  • avene soothing eye contour cream7K/yr
  • avene eye5K/yr

What reviews say buyers love and hate about Avene Eye Cream

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Moist/Dry17%

very hydrating

Quality-Overall9%

Excellent product

Soft Feel7%

soft for skin

Suitability Combination Skin6%

Fantastic for sensitive skin

Allergies6%

No irritation

What buyers complain about

64% of reviews
Allergies22%

Skin Irritation

Functionality-Overall11%

No results

Symptom Reduction6%

haven't seen any changes

Value For Money5%

Waste of money

Skin Health4%

irritated my skin

Avene Eye Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
17%
2Advertised Vs Actual Product
10%
3Motor Power
10%
4Value For Money
9%
5Product Condition
8%

Common Avene Eye Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avene Eye Cream 42/100 on Amazon United States — Skip it. The niche generates $112K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -0.9% over the last 90 days.
Search demand for Avene Eye Cream on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.