Is avene eye cream profitable to sell on Amazon United States?

The niche generates $112K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (42/100).

How competitive is the avene eye cream niche?

4 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avene eye cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.2%.

When does demand for avene eye cream peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the avene eye cream niche?

Listings span $14.73–$44.78; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 3,997 reviews — the moat a new listing must climb.

avene eye cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.79

avg listing price — sweet spot $15–$100

Price range

Great$14.73–$44.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 44K searches

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,996.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avene eye cream is a $112K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

avene eye cream market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $79K–$95K; units × avg price
Conversion rate: 8.0%
Avg BSR: #349
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 11.8%
Avg brand age: 79 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Eau Thermale Avène82%
La Roche-Posay10%
Bioderma4%
Beauty of Joseon4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top avene eye cream search terms

avene eye cream32K/yr -0.5%6.0% conv.
avene soothing eye contour cream7K/yr -3.8%3.9% conv.
avene eye5K/yr +0.4%5.0% conv.

All search terms

Top avene eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avne Retrinal EYES Advanced 3-in-1 Eye Cream Eye Cream for Dark Circles Retinaldehyde & Hyaluronic Acid Under Eye Cream Smooth Wrinkles Minimizes Under Eye Puffiness & Dark Circles Anti-Aging

Eau Thermale Avène$42.284.3★234 rev

brand AV Hyaluron Activ B3 Triple Action Eye Cream (NEW)

Eau Thermale Avène$44.784.2★30 rev

brand AV Hyaluron Activ B3 Triple Action Eye Cream

Eau Thermale Avène$36.464.5★507 rev

La Roche-Posay Toleriane Dermallergo Eye Cream Soothing Repair Moisturizer Soothes and Comforts Sensitive Skin Allergy Tested Fragrance Free Alcohol Free Formerly Toleriane Ultra Eyes

La Roche-Posay$28.544.5★4,126 rev

Avne Soothing Eye Contour Cream Fragrance Free Eczema Prone Sensitive Skin 0.33 Oz

Eau Thermale Avène$31.514.4★1,970 rev

Newest

by launch date

brand AV Hyaluron Activ B3 Triple Action Eye Cream (NEW)

Eau Thermale Avène$44.7830 rev

4mo ago

Avne Retrinal EYES Advanced 3-in-1 Eye Cream Eye Cream for Dark Circles Retinaldehyde & Hyaluronic Acid Under Eye Cream Smooth Wrinkles Minimizes Under Eye Puffiness & Dark Circles Anti-Aging

Eau Thermale Avène$42.28234 rev

2y ago

brand AV Hyaluron Activ B3 Triple Action Eye Cream

Eau Thermale Avène$36.46507 rev

2y ago

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz

Beauty of Joseon$14.7319,602 rev

4y ago

Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free

Eau Thermale Avène$33.222,496 rev

5y ago

What buyers say about avene eye cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“very hydrating”

Quality-Overall9%

“Excellent product”

Soft Feel7%

“soft for skin”

Suitability Combination Skin6%

“Fantastic for sensitive skin”

Allergies6%

“No irritation”

Suitability Dry Skin5%

“Great for dry skin”

Value For Money5%

“worth the money”

Weight Light4%

“The serum feels really lightweight”

Texture/Consistency-Overall3%

“silky texture”

Symptom Reduction3%

“I've gotten great results”

What buyers complain about

Allergies22%

“Skin Irritation”

Functionality-Overall11%

“No results”

Symptom Reduction6%

“haven't seen any changes”

Value For Money5%

“Waste of money”

Skin Health4%

“irritated my skin”

Moist/Dry4%

“I have very dry”

Product Condition4%

“I seems a returned item”

Wrinkles3%

“Did nothing for my wrinkles or under eyes”

Sensitivity-Overall3%

“Not for sensitive skin”

Suitability Dry Skin3%

“it completely dried out my skin”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product10%

Motor Power10%

Value For Money9%

Product Condition8%

Moist/Dry7%