Is avene cleanser profitable to sell on Amazon United States?

The niche generates $431K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (47/100).

How competitive is the avene cleanser niche?

1 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in avene cleanser?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 1.2%.

When does demand for avene cleanser peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the avene cleanser niche?

Listings span $18.21–$36.98; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 3,208 reviews — the moat a new listing must climb.

avene cleanser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.27

avg listing price — sweet spot $15–$100

Price range

Incredible$18.21–$36.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$431K

$431K/yr · 274K searches

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,207.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avene cleanser is a $431K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

avene cleanser market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $379K–$505K; units × avg price
Conversion rate: 6.2%
Avg BSR: #247
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 6.0%
Avg brand age: 82 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Eau Thermale Avène100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top avene cleanser search terms

avene cleanance102K/yr +0.3%5.6% conv.
avene face wash42K/yr +26.9%10.9% conv.
avene cleanser40K/yr +10.7%6.8% conv.
avene cleanance comedomed20K/yr +48.1%0.2% conv.
avene tolerance cleanser11K/yr +6.2%9.6% conv.
avene comedomed11K/yr +25.4%0.2% conv.
avene tolerance extremely gentle cleanser8K/yr +15.9%5.4% conv.
avene body wash9K/yr -13.7%4.2% conv.
avene acne6K/yr +12.3%0.9% conv.
avene cleanance serum3K/yr -1.5%0.1% conv.

All search terms

Top avene cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic

Eau Thermale Avène$18.214.6★250 rev

brand Avne Cleanance Cleansing Gel Soap Free Cleanser - Face Wash Facial Cleanser & Body Wash Sensitive Skin for Acne Prone Oily Skin Alcohol-Free Non-Comedogenic

Eau Thermale Avène$22.574.7★12,321 rev

Avne Cleanance HYDRA Soothing Cream Rich Moisturizer Adjunctive Care for Drying Acne Treatments 1.3 oz.

Eau Thermale Avène$25.534.6★1,778 rev

brand Avne Cleanance Cleansing Gel Soap Free Cleanser for Acne Prone Oily Face & Body 6.7 Oz

Eau Thermale Avène$18.814.7★12,321 rev

Avne Cleanance HYDRA Soothing Cleansing Cream 6.7 Fl Oz

Eau Thermale Avène$26.824.6★1,778 rev

Newest

by launch date

Avne Tolerance Daily Foaming Facial Cleanser For All Skin Types - Sensitive Reactive Skin Glycerin & Niacinamide Face Wash Removes Makeup Fragrance-Free Dermatologist Tested Non-Comedogenic

Eau Thermale Avène$18.21250 rev

9mo ago

Avne Dermatologist Recommended Sensitive Skin Starter Kit

Eau Thermale Avène$23.9886 rev

10mo ago

brand Avne Gentle Milk Cleanser - Moisturizing No-Rinse Soap-Free Cleansing Lotion for Dry Sensitive Skin - 6.7 Fl Oz

Eau Thermale Avène$26.00316 rev

3y ago

brand Avne Cleansing Foam Face Wash Soap-free Sensitive Skin

Eau Thermale Avène$22.16545 rev

3y ago

Avne Hypersensitive Skin Starter Kit Complete Hypersensitive Skin Care Routine Cream Cleanser and Spray

Eau Thermale Avène$36.98303 rev

5y ago

What buyers say about avene cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing17%

“Good cleanser”

Quality-Overall13%

“Foams great, removes sunscreen, high yuka rating”

Moist/Dry9%

“It's moisturizing”

Suitability Combination Skin9%

“Perfect for sensitive skin”

Soft Feel9%

“Very gentle”

Suitability Dry Skin6%

“Very Soothing on Dry Skin”

Smell5%

“It's fragrance free”

Ease Of Cleaning4%

“It cleans well with out over drying my skin”

Allergies4%

“has not caused any irritation”

Texture/Consistency-Overall2%

“The texture is light and foamy, it spreads easily across the face and rinses off without leaving any residue”

What buyers complain about

Smell17%

“Doesnt smell great”

Allergies14%

“extremely sensitive skin. that just became an issue 3 years ago”

Moist/Dry14%

“it was dry”

Suitability Dry Skin6%

“I dont feel like it has made any difference whatsoever to my dry skin”

Skin Health5%

“My skin felt compromised, irritated, and worse off the longer I used it”

Water Resistance3%

“It did not get waterproof makeup off right away”

Texture/Consistency-Overall3%

“the texture and finish are completely different from what made this product so good”

Value For Money3%

“Feels expensive”

Animal Testing/Cruelty Free2%

“And the Avene website says no animal testing”

Thickness2%

“Face cream is watery is not thick at all”

Top return reasons

Smell20%

Advertised Vs Actual Product19%

Moist/Dry9%

Functionality-Overall7%

Value For Money6%

Product Condition5%

Suitability Combination Skin5%