avene cicalfate
Worth a lookShows a $3.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 1.5M searches
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Price range
Incredible$18.12–$34.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad9,462.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avene cicalfate is a $3.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
avene cicalfate market data
- Units sold / yr
- 125K–150K
- avg 10,000–12,500/product
- Revenue / yr
- $3.3M–$4.0M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Eau Thermale Avène85%
- Bioderma9%
- La Roche-Posay6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -13.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.9×
Top avene cicalfate search terms
- avene cicalfate719K/yr
- cicalfate130K/yr
- bioderma sensibio132K/yr
- bioderma atoderm101K/yr
- cicalfate avene cream114K/yr
- avene cicalfate restorative protective cream40K/yr
- avene cicalfate cream54K/yr
- bioderma moisturizer31K/yr
- atoderm25K/yr
- bioderma atoderm intensive baume25K/yr
Top avene cicalfate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$23.153.4★12,487 rev
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$34.403.4★12,487 rev
Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz
Eau Thermale Avène$29.364.6★854 rev
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.124.6★9,985 rev
La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
La Roche-Posay$18.124.7★21,788 rev
Newest
by launch date
Avne Cicalfate+ Intensive Restorative Serum Face Serum Restores & Strengthens Skin Barrier Facial Serum with Pro-Vitamin B5 for All Skin Types including Sensitive Skin Fragrance-Free Skin Serum
Eau Thermale Avène$34.21463 rev
Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz
Eau Thermale Avène$29.36854 rev
Avne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free
Eau Thermale Avène$33.222,496 rev
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$34.4012,487 rev
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$23.1512,487 rev
Trending
90-day click momentumAvne Tolerance Control Soothing Skin Recovery Cream Sensitive Face Lotion Restores Skin Barrier Face Cream Soothes Redness Face Moisturizer - Sterile Packaging -Preservative-Free & Fragrance-Free
Eau Thermale Avène$33.224.6★
Avne Cicalfate+ Restorative Protective Cream Face Moisturizer Skin Face Cream Body Cream for Sensitive Skin Helps Restore Skin Barrier Restorative Cream Safe for Infants Kids & Adults
Eau Thermale Avène$34.403.4★
Avne Cicalfate+ Hydrating Skin Recovery Emulsion for post-procedure & post-tattoo helps restore skin barrier 24hr hydration 1.3 Fl Oz
Eau Thermale Avène$29.364.6★
La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
La Roche-Posay$18.124.7★
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.124.6★
What buyers say about avene cicalfate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“No complaints”
“helped with my dry skin”
“Effective on the skin”
“Feel soft”
“no irritation”
“Worth it”
“clean scent that I enjoy”
“as described”
“absorbs well”
What buyers complain about
“Not worth the price”
“Bad quality”
“lack of hydration”
“Caused an allergy”
“the consistency is very different from what I thought it was going to be”
“Does not work well with other products”
“unable to use”
“This cream is much thicker”
“Burns my skin”
“my skin has become so dry”
Top return reasons
Common questions
- Is avene cicalfate profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 9 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the avene cicalfate niche?
- 3 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avene cicalfate?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Moist/Dry. The return rate is 1.2%.
- When does demand for avene cicalfate peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the avene cicalfate niche?
- Listings span $18.12–$34.40; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 9,463 reviews — the moat a new listing must climb.