Is aveeno baby wipes profitable to sell on Amazon United States?

The niche generates $754K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).

How competitive is the aveeno baby wipes niche?

3 brands and 46 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aveeno baby wipes?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.

What does it cost to enter the aveeno baby wipes niche?

Listings span $6.69–$30.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.

aveeno baby wipes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$16.20

avg listing price — sweet spot $15–$100

Market size

Good$754K

$754K/yr · 215K searches

Price range

Good$6.69–$30.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Review moat

Bad4,564.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aveeno baby wipes is a $754K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

aveeno baby wipes market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: $810K–$972K; units × avg price
Conversion rate: 21.6%
Avg BSR: #118
Page quality: 0%
Prime: 88%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Aveeno54%
RoC40%
Aveeno Baby6%

Demand

Weekly Amazon search volume, last 46 weeks — +10.2% search growth over the last 90 days.

Open Trend

Top aveeno baby wipes search terms

aveeno makeup remover wipes40K/yr +20.0%25.4% conv.
aveeno face wipes28K/yr +16.8%22.7% conv.
aveeno wipes25K/yr +16.0%15.8% conv.
roc cleansing pads19K/yr -24.2%19.9% conv.
roc pads13K/yr +22.1%14.3% conv.
roc line smoothing daily cleansing pads18K/yr -16.3%23.3% conv.
roc peel pads5K/yr +22.2%3.5% conv.
roc face pads10K/yr -10.2%18.7% conv.
aveeno makeup wipes6K/yr +19.1%19.6% conv.
face washing pads7K/yr +5.1%0.3% conv.

All search terms

Top aveeno baby wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RoC Resurfacing Disks Hypoallergenic Exfoliating Makeup Remover Pads for Wrinkles and Skin Tone Hypo-Allergenic Skin Care Oil-Free Daily Cleanser 28 Count (Packaging May Vary)

RoC$11.344.6★13,765 rev

Aveeno Calm + Restore Unscented Makeup Remover Wipes for Face Fragrance-Free Facial Towelettes with Oat Extract & Calming Feverfew Sensitive Wipes Leave Skin Feeling Soothed Alcohol-Free 25 Ct

Aveeno$6.744.7★3,770 rev

Aveeno Positively Radiant Makeup Remover Wipes Oil Free Alcohol Free Non-Comedogenic Facial Cleansing Wipes Gentle Face Wipes for Sensitive Skin Travel Makeup Wipes Twin Pack 2 x 25 Ct

Aveeno$12.944.7★6,058 rev

Aveeno Positively Radiant Alcohol Free Makeup Removing Wipes for Face Ultra Soft Gentle Non-Comedogenic Facial Cleansing Wipes Leave Skin Feeling Clean & Soft Sulfate Free 25 Ct

Aveeno$6.694.7★6,058 rev

RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments

RoC$30.464.5★40 rev

Newest

by launch date

RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments

RoC$30.4640 rev

4mo ago

Aveeno Calm + Restore Unscented Makeup Remover Wipes for Face Fragrance-Free Facial Towelettes with Oat Extract & Calming Feverfew Sensitive Wipes Leave Skin Feeling Soothed Alcohol-Free 25 Ct

Aveeno$6.743,770 rev

5y ago

Aveeno Baby Fragrance-Free Hand & Face Wipes with Oat Extract & Aloe Cleansing & Moisturizing Baby Wipes for Sensitive Skin Sulfate- Alcohol- Paraben- & Dye-Free Hypoallergenic 25 ct (Pack of 4)

Aveeno Baby$19.202,467 rev

6y ago

Aveeno Baby Sensitive All Over Wipes with Aloe & Natural Oat Extract for Face Bottom Hands & Body pH-Balanced Hypoallergenic Fragrance- Phenoxyethanol- & Alcohol-Free 64 ct per pack

Aveeno Baby$13.894,264 rev

7y ago

Aveeno Positively Radiant Makeup Remover Wipes Oil Free Alcohol Free Non-Comedogenic Facial Cleansing Wipes Gentle Face Wipes for Sensitive Skin Travel Makeup Wipes Twin Pack 2 x 25 Ct

Aveeno$12.946,058 rev

9y ago

What buyers say about aveeno baby wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“They were very soft”

Quality-Overall9%

“Good product and great for travel”

Suitability Combination Skin8%

“Perfect for Sensitive Skin”

Cleansing8%

“Cleans well feels good”

Ease Of Use7%

“easy to use”

Suitability Dry Skin6%

“good for dryness”

Value For Money6%

“Great product for the price”

Allergies4%

“No irritation”

Ease Of Cleaning4%

“It cleans easily”

Moist/Dry4%

“Cleans and moisturizes”

What buyers complain about

Smell13%

“There is no scent”

Advertised Vs Actual Product10%

“Theyre not the same”

Allergies9%

“caused irritation”

Sensitivity-Overall8%

“I guess I have very sensitive skin”

Ease Of Cleaning5%

“Need more wipes for the price”

Moist/Dry5%

“I found it a bit too drying”

Quality-Overall4%

“The quality of these pads have changed is less exfoliation surface on this new”

Thickness3%

“these new ones arent as thick”

Value For Money2%

“A little more expensive”

Texture/Consistency-Overall2%

“are also a different texture”

Top return reasons

Advertised Vs Actual Product27%

Smell20%

Moist/Dry9%

Size-Overall4%

Functionality-Overall4%

Value For Money4%

Skin Health3%

Hard Feel3%

Ingredients-Overall2%

Product Condition2%

Common questions

Is aveeno baby wipes profitable to sell on Amazon United States?: The niche generates $754K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).
How competitive is the aveeno baby wipes niche?: 3 brands and 46 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aveeno baby wipes?: Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Allergies. The return rate is 0.3%.
What does it cost to enter the aveeno baby wipes niche?: Listings span $6.69–$30.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.