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Aussie Frizz Taming Cream

Fail

The top 5 brands take 100% of clicks, so Aussie Frizz Taming Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$63K/yr58K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
77%top-5 click share · 5 brands · 80 sellers

Flapen Score

Aussie Frizz Taming Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Aussie Frizz Taming Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aussie Frizz Taming Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Aussie Frizz Taming Cream 58K times last year and spent an estimated $63K. All 5 brands take every click. Demand peaks in Apr–Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
7.5%
Market size, estimated
$63Ka year
Peak month
April2.4× the quietest month
Top search term
aussie curl refresher spray15K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $4.88 to $31.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $14.47 that is $4K to $7K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$4.88–$31.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,043 within Hair Sprays. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#1,043in Hair Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
14

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
87 months

Products

Top Aussie Frizz Taming Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 240%
  • Brand 39%
  • Brand 45%
  • Brand 52%

Demand

Aussie Frizz Taming Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Aussie Frizz Taming Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aussie curl refresher spray15K/yr
  • garnier curl refresher spray9K/yr
  • aussie miracle curls curl refresher5K/yr
  • aussie miracle curls spray6K/yr
  • aussie 2nd day curl activator spray6K/yr
  • aussie curl spray4K/yr
  • aussie miracle curls 2nd day curl activator4K/yr
  • garnier fructis curl refresher spray3K/yr
  • aussie curl refresher3K/yr
  • aussie miracle curls refresher spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Aussie Frizz Taming Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
7%of negative reviews mention “Hair Related”
0.5%of orders come back
“But, this leave in did nothing for my hair”
A buyer, on “Hair Related”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aussie Frizz Taming Cream questions

Answered from the same tracked data.