aussie frizz taming cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$4.88–$31.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,023avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$63K$63K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aussie frizz taming cream is a $63K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Aug–Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
aussie frizz taming cream market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #1,043
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Garnier43%
- Aussie40%
- Generic9%
- TRESemmé5%
- Palmer's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Apr, Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Top aussie frizz taming cream search terms
- aussie curl refresher spray15K/yr
- garnier curl refresher spray9K/yr
- aussie miracle curls curl refresher5K/yr
- aussie miracle curls spray6K/yr
- aussie 2nd day curl activator spray6K/yr
- aussie curl spray4K/yr
- aussie miracle curls 2nd day curl activator4K/yr
- garnier fructis curl refresher spray3K/yr
- aussie curl refresher3K/yr
- aussie miracle curls refresher spray3K/yr
Top aussie frizz taming cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Fructis Curl Refresher Reviving Water Spray Sulfate Free 8.5 Fl Oz 2 Count (Packaging May Vary)
Garnier$10.164.5★1,903 rev
Aussie Miracle Curls 2nd Day Curl Activator Spray with Coconut & Jojoba Oil Curl Refresher for Wavy & Curly Hair 8.5 fl oz (Pack of 2)
Aussie$27.154.3★22 rev
Miracle Curls: Shampoo Conditioner Deep Conditioner Refresher Gel Detangling Milk Oil Treatment 6-Piece Set
Aussie$31.944.6★12,726 rev
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.464.5★306 rev
Miracle Curls 2nd Day Curl Activator Spray Gel 8.5 fl oz
Generic$8.815.0★1 rev
Newest
by launch dateAussie Miracle Curls 2nd Day Curl Activator Spray with Coconut & Jojoba Oil Curl Refresher for Wavy & Curly Hair 8.5 fl oz (Pack of 2)
Aussie$27.1522 rev
Miracle Curls 2nd Day Curl Activator Spray Gel 8.5 fl oz
Generic$8.811 rev
Aus~sie Miracle Curls Curly Refresher Spray for Frizzy Hair Silicone Free 5.7 fl oz (pack of 2)
Generic$12.430 rev
Miracle Curls 2nd Day Curl Activator Spray Gel 8.5 fl oz (2 Pack)
Generic$16.002 rev
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.46306 rev
Trending
90-day click momentumMiracle Curls 2nd Day Curl Activator Spray Gel 8.5 fl oz
Generic$8.815.0★
Aus~sie Miracle Curls Curly Refresher Spray for Frizzy Hair Silicone Free 5.7 fl oz (pack of 2)
Generic$12.430.0★
Aussie Miracle Curls 2nd Day Curl Activator Spray with Coconut & Jojoba Oil Curl Refresher for Wavy & Curly Hair 8.5 fl oz (Pack of 2)
Aussie$27.154.3★
TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz
TRESemmé$7.464.5★
Garnier Fructis Curl Refresher Reviving Water Spray Sulfate Free 8.5 Fl Oz 2 Count (Packaging May Vary)
Garnier$10.164.5★
What buyers say about aussie frizz taming cream
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Great for curly hair”
“found it to be a solid product overall”
“just soft”
“Good for price”
“its a breeze to style”
“It adds a nice amount of moisture”
“Easy to Use”
“helps my curls come back to life”
“Work very good on my hair”
What buyers complain about
“But, this leave in did nothing for my hair”
“Odd smell”
“Made by hair feel greasy”
“not a lot of moisture”
“its extremely sticky”
“Sometimes it can't decide if it wants to be curly or not”
“Not very effective”
“plus I dont like the way it makes my hair feel”
“all of it leaked into the box”
“I have wavy hair”
Top return reasons
Common questions
- Is aussie frizz taming cream profitable to sell on Amazon United States?
- The niche generates $63K/yr across 14 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the aussie frizz taming cream niche?
- 5 brands and 80 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aussie frizz taming cream?
- Top complaints mined from reviews: Hair Related, Smell, Oily/Greasy. The return rate is 0.5%.
- When does demand for aussie frizz taming cream peak?
- Demand peaks in Apr–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the aussie frizz taming cream niche?
- Listings span $4.88–$31.94; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.