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Aussie Betta

Fail

Demand is soft, at -55.8% this quarter, so Aussie Betta is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$52K/yr89K searches / yr
90-day growth
-55.8%search demand this quarter
Competition
93%top-5 click share · 3 brands · 7 sellers

Flapen Score

Aussie Betta against its category

The dotted line is the Beauty & Personal Care average. Past it, Aussie Betta is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aussie Betta market on Amazon at a glance

Shoppers on Amazon United States searched for Aussie Betta 89K times last year and spent an estimated $52K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-55.8%
Conversion, latest week
2.4%
Market size, estimated
$52Ka year
Top search term
aussie betta48K searches a year

02 · Price

A sale here is worth $24.40.

Listings sell for $24.40 on average, from $11.64 to $45.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $24.40 that is $6K to $12K a year per listing.

Average price
$24.40inside the $15 to $100 sweet spot
Price range
$11.64–$45.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #3,148 within Serums. It carries 15 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
57%
Out of stock, average day
17.9%
Average rank
#3,148in Serums
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
15per listing
Listings tracked
7

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Aussie Betta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 239%
  • Brand 316%

Search terms

Top Aussie Betta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aussie betta48K/yr
  • aussie betta oil para la cara9K/yr
  • aussie betta oil20K/yr
  • aussie betta anti aging3K/yr
  • aussie betta serum3K/yr
  • aussie beta para la cara3K/yr
  • aussie beta3K/yr

Reviews and returns

What reviews say buyers love and hate about Aussie Betta

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“I don't exactly understand why the brand name is blurred out in the photos”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aussie Betta questions

Answered from the same tracked data.