Aunt Gladys Wig
FailShoppers spend an estimated $0 a year here, so Aunt Gladys Wig is a Fail.
- Flapen Score
- 29 / 100Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 4829
- Market size
- $0/yr65K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 15 sellers
Flapen Score
Aunt Gladys Wig against its category
The dotted line is the Beauty & Personal Care average. Past it, Aunt Gladys Wig is stronger. Inside it, weaker.
Market
The Aunt Gladys Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Aunt Gladys Wig 65K times last year and spent an estimated $0. The top 5 brands take 82% of clicks. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- april oneil costume19K searches a year
02 · Price
A sale here is worth $35.24.
Listings sell for $35.24 on average, from $18.29 to $65.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.24 that is $0 to $4K a year per listing.
- Average price
- $35.24inside the $15 to $100 sweet spot
- Price range
- $18.29–$65.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 16.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #14,060 within Wigs. It carries 577 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 9.7%
- Average rank
- #14,060in Wigs
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 577per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Aunt Gladys Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
14%
- Brand 144%
- Brand 214%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 14%)
Demand
Aunt Gladys Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 10.9× · 8 of 12 months tracked
Search terms
Top Aunt Gladys Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- april oneil costume19K/yr
- aunt gladys wig20K/yr
- april o neal costume6K/yr
- gladys wig8K/yr
- april oneil costume women12K/yr
Reviews and returns
What reviews say buyers love and hate about Aunt Gladys Wig
We read the reviews and the return reasons for every product selling here.
“it didnt fit as well as I was hoping”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aunt Gladys Wig questions
Answered from the same tracked data.