Auburn Wig

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

0.9%

Market size, estimated

$137Ka year

Peak month

October4.4× the quietest month

Top search term

auburn wig134K searches a year

Listings sell for $42.31 on average, from $10.79 to $194.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $42.31 that is $0 to $4K a year per listing.

Average price

$42.31inside the $15 to $100 sweet spot

Price range

$10.79–$194.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

13.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,259 within Wigs. It carries 1,020 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#1,259in Wigs

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

1,020per listing

Listings tracked

126

41 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months