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Auburn Hair Extensions

Fail

An estimated 13.2% of orders come back, so Auburn Hair Extensions is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$93K/yr267K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
22%top-5 click share · 37 brands · 39 sellers

Flapen Score

Auburn Hair Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Auburn Hair Extensions is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auburn Hair Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Auburn Hair Extensions 267K times last year and spent an estimated $93K. The top 5 brands take 62% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
0.8%
Market size, estimated
$93Ka year
Peak month
October1.7× the quietest month
Top search term
auburn hair extensions55K searches a year

02 · Price

A sale here is worth $46.61.

Listings sell for $46.61 on average, from $9.62 to $124.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $46.61 that is $0 to $5K a year per listing.

Average price
$46.61inside the $15 to $100 sweet spot
Price range
$9.62–$124.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #564 within Hair Extensions. It carries 3,919 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#564in Hair Extensions
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
3,919per listing
Listings tracked
92

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Auburn Hair Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

39

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

22%

Top 20: 55%

Open market

33%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Auburn Hair Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Auburn Hair Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auburn hair extensions55K/yr
  • copper hair extensions52K/yr
  • ginger hair extensions31K/yr
  • dark auburn hair extensions14K/yr
  • auburn clip in hair extensions14K/yr
  • copper clip in hair extensions12K/yr
  • light auburn hair extensions10K/yr
  • copper brown hair extensions11K/yr
  • copper extensions9K/yr
  • reddish brown hair extensions9K/yr

Reviews and returns

What reviews say buyers love and hate about Auburn Hair Extensions

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
22%of negative reviews mention “Color”
13.2%of orders come back
“Color is way different”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Auburn Hair Extensions questions

Answered from the same tracked data.