Auburn Hair Dye

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

568K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.5%

Market size, estimated

$207Ka year

Peak month

September1.8× the quietest month

Top search term

auburn hair dye189K searches a year

Listings sell for $14.79 on average, from $4.42 to $32.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $14.79 that is $1K to $4K a year per listing.

Average price

$14.79under the $15 to $100 sweet spot

Price range

$4.42–$32.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #86 within Hair Coloring Products. It carries 14,828 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#86in Hair Coloring Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

14,828per listing

Listings tracked

66

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months