auburn hair dye
Worth a lookShows low returns (0.3%), but a deep review moat (14,828 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Price range
Good$4.42–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$207K$207K/yr · 568K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,827.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, auburn hair dye is a $207K/yr Amazon United States market (568K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
auburn hair dye market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $222K–$296K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.8%
- Avg brand age
- 64 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
155
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
26%
Top 20: 64%
Open market
18%
- Clairol36%
- L'Oreal Paris23%
- REVLON8%
- Schwarzkopf6%
- IGK4%
- Garnier4%
- Open — no brand owns it (13 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top auburn hair dye search terms
- auburn hair dye189K/yr
- dark auburn hair dye61K/yr
- red brown hair dye47K/yr
- light auburn hair dye42K/yr
- auburn hair color35K/yr
- reddish brown hair dye38K/yr
- auburn brown hair dye25K/yr
- medium auburn hair dye20K/yr
- brown red hair dye20K/yr
- hair dye auburn13K/yr
Top auburn hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clairol Nicen Easy Permanent Hair Dye 4R Dark Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.294.5★763 rev
Clairol Nicen Easy Permanent Hair Dye 6R Light Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.524.6★2,533 rev
Clairol Nicen Easy Permanent Hair Dye 5R Medium Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$8.174.6★1,313 rev
Schwarzkopf Keratin Color Permanent Hair Color 7.7 Medium Auburn - Professional Quality Permanent Hair Dye Up to 100% Gray Coverage - 1 Application
Schwarzkopf$11.674.5★7,300 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6R Light Auburn 1 Kit (Packaging May Vary)
L'Oreal Paris$11.334.6★61,919 rev
Newest
by launch date
Revlon ColorSilk with Bond Repair Complex Auburn Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 42 Medium Auburn (Pack of 3)
REVLON$15.50730 rev
Revlon ColorSilk with Bond Repair Complex Auburn Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 31 Dark Auburn (Pack of 3)
REVLON$15.91730 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.4 Light Copper Brown - Red Desert Hair Color Pack of 1
Clairol$13.872,621 rev
Schwarzkopf Keratin Color Permanent Hair Color 7.7 Medium Auburn - Professional Quality Permanent Hair Dye Up to 100% Gray Coverage - 1 Application
Schwarzkopf$11.677,300 rev
Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Auburn Hair Color 12 Fl Oz
KERACOLOR$20.1891,560 rev
Trending
90-day click momentum
Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5R Medium Auburn/Reddish Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1
Clairol$7.004.5★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4AR Dark Chocolate Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$11.704.6★
Clairol Nicen Easy Permanent Hair Dye 5R Medium Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$8.174.6★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Lightest Auburn 7LA 1 Hair Dye Kit
L'Oreal Paris$12.184.5★
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free R2 Medium Intense Auburn (Goji Berry) 1 Count
Garnier$8.684.5★
What buyers say about auburn hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“This is my natural hair color”
“Less expensive doesnt mean less quality”
“Great deal”
“Excellent Coverage”
“Easy To Use”
“My hair feels soft”
“Smells Great”
“Easy application”
“As Advertised”
What buyers complain about
“Color is way off”
“I was never able to dyed the rest of my hair. except for the roots”
“Did not work”
“a fan going the smell was way too strong”
“False advertising”
“Not full coverage”
“This did not work on my hair”
“faded within a week”
“Wasted money”
“It did not hold very well”
Top return reasons
Common questions
- Is auburn hair dye profitable to sell on Amazon United States?
- The niche generates $207K/yr across 66 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the auburn hair dye niche?
- 19 brands and 155 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in auburn hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- When does demand for auburn hair dye peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the auburn hair dye niche?
- Listings span $4.42–$32.81; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 14,828 reviews — the moat a new listing must climb.