auburn eyebrow pencils
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$1.18–$25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Market size
Okay$151K$151K/yr · 158K searches
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,943avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, auburn eyebrow pencils is a $151K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
auburn eyebrow pencils market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $125K–$150K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #202
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
133
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
42%
Top 20: 86%
Open market
27%
- NYX PROFESSIONAL MAKEUP29%
- e.l.f.15%
- REVLON10%
- YFulfill8%
- NICEFACE5%
- L'Oreal Paris5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top auburn eyebrow pencils search terms
- auburn eyebrow pencil53K/yr
- red eyebrow pencil40K/yr
- ginger eyebrow pencil13K/yr
- copper eyebrow pencil10K/yr
- auburn eyebrow8K/yr
- auburn brow pencil8K/yr
- red brow pencil6K/yr
- eyebrow pencil auburn4K/yr
- red eyebrow5K/yr
- red brown eyebrow pencil4K/yr
Top auburn eyebrow pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Auburn
NYX PROFESSIONAL MAKEUP$5.454.2★1,789 rev
NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Black Cherry
NYX PROFESSIONAL MAKEUP$5.364.2★1,789 rev
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Auburn 0.006 Oz
e.l.f.$3.764.6★70,522 rev
Yfulfill Auburn Eyebrow Pencils for Redhead Eye Brow Pencil for Women Waterproof
YFulfill$9.664.3★1,969 rev
e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Auburn
e.l.f.$3.814.5★12,070 rev
Newest
by launch date
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Auburn
e.l.f.$7.86501 rev
Eyebrow Pencil Auburn Double Ended Precision Waterproof Brow Cruelty Free(Auburn #6)
NICEFACE$7.932,035 rev
NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Auburn
NYX PROFESSIONAL MAKEUP$5.451,789 rev
NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Black Cherry
NYX PROFESSIONAL MAKEUP$5.361,789 rev
Tinted Eyebrow Gel Thickening Brow Mascara for Fuller Brows Rich Auburn
BINGBRUSH$6.821,540 rev
Trending
90-day click momentumEyebrow Pencil Auburn Double Ended Precision Waterproof Brow Cruelty Free(Auburn #6)
NICEFACE$7.934.4★
NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Cool Ash Brown
NYX PROFESSIONAL MAKEUP$10.404.5★
Eyebrow Pomade Cream Brow Pomade Gel Naturally Long Lasting Waterproof Delicate and Smooth Eye Brow Makeup Cosmetics with Eyebrow Brush - Wine
XINGXYUEL$7.334.4★
e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Auburn
e.l.f.$7.864.1★
Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 215 Auburn 0.021 oz
REVLON$8.534.6★
What buyers say about auburn eyebrow pencils
What buyers praise and complain about, mined from review topics.What buyers love
“It looks so natural”
“Good quality”
“Great for price”
“Easy to use”
“The lines are soft”
“was smooth application”
“Matches my hair well”
“I love that it doesnt break easy”
“As advertised”
“THIS PRODUCT--brow thickening mascara--gel with hairs--I like it”
What buyers complain about
“Wrong color”
“breaks”
“This pomade smears under your eyebrows”
“Doesnt work”
“so its impossible to access the product”
“product is dry and breaks easily”
“Clumpy and Thick”
“Not worth it”
“it's just way too difficult to apply”
“Low quality, color more brown then auburn”
Top return reasons
Common questions
- Is auburn eyebrow pencils profitable to sell on Amazon United States?
- The niche generates $151K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the auburn eyebrow pencils niche?
- 22 brands and 133 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in auburn eyebrow pencils?
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.7%.
- When does demand for auburn eyebrow pencils peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the auburn eyebrow pencils niche?
- Listings span $1.18–$25.18; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.