Is attar profitable to sell on Amazon United States?

The niche generates $214K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).

How competitive is the attar niche?

1 brands and 50 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in attar?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.4%.

When does demand for attar peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the attar niche?

Listings span $17.01–$95.84; the average listing price is $45.21 (sweet spot $15–$100). The average incumbent carries 2,844 reviews — the moat a new listing must climb.

attar

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$45.21

avg listing price — sweet spot $15–$100

Price range

Incredible$17.01–$95.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$214K

$214K/yr · 519K searches

Review moat

Okay2,843.73

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, attar is a $214K/yr Amazon United States market (519K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

attar market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $271K–$362K; units × avg price
Conversion rate: 0.9%
Avg BSR: #377
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 1.9%
Avg brand age: 60 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Swiss Arabian100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top attar search terms

swiss arabian240K/yr +18.9%0.8% conv.
swiss arabian perfume130K/yr -49.5%0.4% conv.
swiss arabian patchouli 0115K/yr +233.4%2.4% conv.
attar40K/yr -14.0%0.0% conv.
attar oil17K/yr -22.8%0.1% conv.
attar perfume for men14K/yr -8.4%0.0% conv.
atar10K/yr -25.9%0.0% conv.
attar perfume5K/yr +4.8%0.0% conv.
swiss arabian perfume for women5K/yr +22.9%0.8% conv.
attar perfume for women9K/yr -35.1%0.1% conv.

All search terms

Top attar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.654.3★152 rev

Swiss Arabian Layali Rouge - Luxury Products From Dubai - Long Lasting Personal Perfume Oil Fragrance - A Seductive Signature Aroma - 0.5 Oz

Swiss Arabian$17.014.2★11,672 rev

Swiss Arabian Essence of Casablanca - Arabian Perfumes for Women and Men - Long Lasting Extrait de Parfum - Fruity Amber Musk Perfume - 3.4 oz

Swiss Arabian$95.844.4★163 rev

Swiss Arabian Shaghaf Oud - Luxury Products From Dubai - Long Lasting Addictive Personal EDP Spray Fragrance - Seductive Signature Aroma - 2.5 Oz

Swiss Arabian$29.274.1★7,711 rev

Swiss Arabian Incense 01 Eau De Parfum 50ml

Swiss Arabian$67.154.6★385 rev

Newest

by launch date

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.65152 rev

4mo ago

Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75 ml (Fresh)

Swiss Arabian$63.6640 rev

4mo ago

Swiss Arabian Incense 01 Eau De Parfum 50ml

Swiss Arabian$67.15385 rev

1y ago

Swiss Arabian Tobacco 01 - Arabian Perfume for Men and Women - Extrait de Parfum - Long Lasting Perfume - Unisex Fragrance - Travel Size - 1.7 oz

Swiss Arabian$50.26262 rev

1y ago

Swiss Arabian Shaghaf Oud Tonka - Vanilla Perfume with Warm Amber Fragrance - Earthy and Woody Allure - Enchanting Fusion of Arabic Perfume - 2.5 oz

Swiss Arabian$35.681,371 rev

2y ago

What buyers say about attar

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Soft fragrance”

Durability5%

“It is very strong and lasting,”

Value For Money5%

“Good price”

Design-Overall3%

“Its simple and sophisticated looking”

Gifting Purpose3%

“It's great as a gift”

Soft Feel2%

“smooth”

Quality-Overall1%

“Great projection and long lasting flava”

Size-Overall1%

“that you think will best fit you”

Suitability Hot Weather1%

“Very summer and fresh”

Suitability Combination Skin1%

“it gradually shifts into a more balanced fragrance on the skin that I love”

What buyers complain about

Smell43%

“Horrible smell”

Durability7%

“Short-lived”

Value For Money3%

“Big WASTE of money”

Advertised Vs Actual Product3%

“Very deceiving”

Size-Overall2%

“The bottle is also quite large”

Allergies2%

“Made me nauseous”

Quality-Overall2%

“Very poor performance”

Oily/Greasy1%

“Very oily”

Skin Health1%

“Chemical burn my skin”

Weight Heavy1%

“the bottle has weight to it”

Top return reasons

Smell68%

Advertised Vs Actual Product13%

Leak-Proof7%

Durability3%

Size-Overall2%

Oily/Greasy1%

Defective Material/Parts1%

Value For Money1%

Product Condition1%

Certifications1%

Common questions

Is attar profitable to sell on Amazon United States?: The niche generates $214K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
How competitive is the attar niche?: 1 brands and 50 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in attar?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.4%.
When does demand for attar peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the attar niche?: Listings span $17.01–$95.84; the average listing price is $45.21 (sweet spot $15–$100). The average incumbent carries 2,844 reviews — the moat a new listing must climb.