Skip to content

Attar

Fail

The top 5 brands take 100% of clicks, so Attar is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$214K/yr519K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
76%top-5 click share · 1 brands · 50 sellers

Flapen Score

Attar against its category

The dotted line is the Beauty & Personal Care average. Past it, Attar is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Attar market on Amazon at a glance

Shoppers on Amazon United States searched for Attar 519K times last year and spent an estimated $214K. One brand takes every click. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
0.9%
Market size, estimated
$214Ka year
Peak month
May2.1× the quietest month
Top search term
swiss arabian240K searches a year

02 · Price

A sale here is worth $45.21.

Listings sell for $45.21 on average, from $17.01 to $95.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $45.21 that is $5K to $11K a year per listing.

Average price
$45.21inside the $15 to $100 sweet spot
Price range
$17.01–$95.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #377 within Women's. It carries 2,844 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.9%
Average rank
#377in Women's
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,844per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Attar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Attar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Attar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiss arabian240K/yr
  • swiss arabian perfume130K/yr
  • swiss arabian patchouli 0115K/yr
  • attar40K/yr
  • attar oil17K/yr
  • attar perfume for men14K/yr
  • atar10K/yr
  • attar perfume5K/yr
  • swiss arabian perfume for women5K/yr
  • attar perfume for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Attar

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
1.4%of orders come back
“Horrible smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Attar questions

Answered from the same tracked data.