atra razor blades refills
Worth a lookShows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.42avg listing price — sweet spot $15–$100
Price range
Great$9.66–$71.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,098.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$329K$329K/yr · 94K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atra razor blades refills is a $329K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
atra razor blades refills market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $284K–$355K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 2.4%
- Avg brand age
- 81 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Gillette62%
- Taconic Shave17%
- Personna11%
- miechua4%
- legendary-yes3%
- West Coast Shaving3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top atra razor blades refills search terms
- atra35K/yr
- atra razor blades refills16K/yr
- gillette atra plus razor blades refills12K/yr
- atra plus razor blades refills4K/yr
- gillette atra razor blades5K/yr
- atra razor4K/yr
- atra razor blades4K/yr
- gillette atra plus3K/yr
- gillette atra3K/yr
- gillette atra razor4K/yr
Top atra razor blades refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette AltraPlus Mens Razor Blade Refills 10 Count Lubra-Soft Strip for Smoothness and Comfort
Gillette$29.364.7★4,099 rev
Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa
Taconic Shave$30.494.2★2,215 rev
Gillette AtraPlus Cartridges with Lubrastrip 10-Count Packages (Pack of 2)
Gillette$51.984.7★428 rev
Original Contour Plus Cartridges - 10 Pack
Gillette$13.354.6★687 rev
Personna - Twin Pivot Plus (30 Pack) Replaces Auto Plus - Fits Atra razors
Personna$9.664.2★178 rev
Newest
by launch date
Mens Razor Blade RefillsCompatible with Atra razor handles.30 Count Delivers a Clean Close Shave
miechua$16.61120 rev
Atra Razor
West Coast Shaving$29.6775 rev
Atra Plus Generic Blades Bulk Packaging - 100 Cartridges Fits Gillette Razor (legendary-yes)
legendary-yes$20.39936 rev
Original Contour Plus Cartridges - 10 Pack
Gillette$13.35687 rev
Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa
Taconic Shave$30.492,215 rev
Trending
90-day click momentumPersonna - Twin Pivot Plus (30 Pack) Replaces Auto Plus - Fits Atra razors
Personna$9.664.2★
Original Contour Plus Cartridges - 10 Pack
Gillette$13.354.6★
Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa
Taconic Shave$30.494.2★
Gillette AtraPlus Cartridges with Lubrastrip 10-Count Packages (Pack of 2)
Gillette$51.984.7★
Gillette AltraPlus Mens Razor Blade Refills 10 Count Lubra-Soft Strip for Smoothness and Comfort
Gillette$29.364.7★
What buyers say about atra razor blades refills
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the Money”
“The ones in the past were very well made”
“Perfect fit”
“As advertised”
“Works well”
“DSC twin blade compatible”
“lasted for years”
“It feels heavy enough to shave with authority”
“Good feel weight”
“The strip helps blade slide nicely on skin”
What buyers complain about
“does not give the same quality shave”
“Not a good value”
“Not Gillette Sensor compatible”
“the blades do not fit the handle”
“It felt like a used blade”
“Good scam”
“false advertising”
“Hard to shave”
“A lot of uncomfortable PULLING across the skin”
“Really thick plastic on the bottom so it doesnt pivot as well”
Top return reasons
Common questions
- Is atra razor blades refills profitable to sell on Amazon United States?
- The niche generates $329K/yr across 12 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the atra razor blades refills niche?
- 6 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in atra razor blades refills?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Compatibility-Overall. The return rate is 0.9%.
- When does demand for atra razor blades refills peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the atra razor blades refills niche?
- Listings span $9.66–$71.09; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.