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Atra Razor Blades Refills

Maybe

Buyers convert on 12.3% of searches. But the top 5 brands take 97% of clicks, so Atra Razor Blades Refills is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$329K/yr94K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
76%top-5 click share · 6 brands · 19 sellers

Flapen Score

Atra Razor Blades Refills against its category

The dotted line is the Beauty & Personal Care average. Past it, Atra Razor Blades Refills is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atra Razor Blades Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Atra Razor Blades Refills 94K times last year and spent an estimated $329K. The top 5 brands take 97% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
12.3%
Market size, estimated
$329Ka year
Peak month
January1.6× the quietest month
Top search term
atra35K searches a year

02 · Price

A sale here is worth $28.42.

Listings sell for $28.42 on average, from $9.66 to $71.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $28.42 that is $21K to $28K a year per listing.

Average price
$28.42inside the $15 to $100 sweet spot
Price range
$9.66–$71.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #251 within Men's. It carries 1,099 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
2.4%
Average rank
#251in Men's
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,099per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Atra Razor Blades Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

19

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 217%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Atra Razor Blades Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Atra Razor Blades Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atra35K/yr
  • atra razor blades refills16K/yr
  • gillette atra plus razor blades refills12K/yr
  • atra plus razor blades refills4K/yr
  • gillette atra razor blades5K/yr
  • atra razor4K/yr
  • atra razor blades4K/yr
  • gillette atra plus3K/yr
  • gillette atra3K/yr
  • gillette atra razor4K/yr

Reviews and returns

What reviews say buyers love and hate about Atra Razor Blades Refills

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
26%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“does not give the same quality shave”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Atra Razor Blades Refills questions

Answered from the same tracked data.