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Atomy

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -9.0% this quarter, so Atomy is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$313K/yr224K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
42%top-5 click share · 13 brands · 66 sellers

Flapen Score

Atomy against its category

The dotted line is the Beauty & Personal Care average. Past it, Atomy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atomy market on Amazon at a glance

Shoppers on Amazon United States searched for Atomy 224K times last year and spent an estimated $313K. The top 5 brands take 87% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.8%
Market size, estimated
$313Ka year
Peak month
December1.3× the quietest month
Top search term
atomy98K searches a year

02 · Price

A sale here is worth $50.11.

Listings sell for $50.11 on average, from $13.32 to $194.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $50.11 that is $5K to $13K a year per listing.

Average price
$50.11inside the $15 to $100 sweet spot
Price range
$13.32–$194.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,965 within Sets & Kits. It carries 96 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#1,965in Sets & Kits
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
96per listing
Listings tracked
34

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Atomy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

66

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

8%

  • Brand 132%
  • Brand 222%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 8%)

Demand

Atomy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Atomy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atomy98K/yr
  • atomy skin care75K/yr
  • atomy shampoo14K/yr
  • atomy products10K/yr
  • atomy absolute7K/yr
  • atomy absolute skin care7K/yr
  • atomy shampoo and conditioner4K/yr
  • atomy skin care set5K/yr
  • atomy absolute shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Atomy

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Dilute/Watery”
0.6%of orders come back
“This might be diluted product”
A buyer, on “Dilute/Watery”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Atomy questions

Answered from the same tracked data.