Atomy
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -9.0% this quarter, so Atomy is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $313K/yr224K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 66 sellers
Flapen Score
Atomy against its category
The dotted line is the Beauty & Personal Care average. Past it, Atomy is stronger. Inside it, weaker.
Market
The Atomy market on Amazon at a glance
Shoppers on Amazon United States searched for Atomy 224K times last year and spent an estimated $313K. The top 5 brands take 87% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $313Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- atomy98K searches a year
02 · Price
A sale here is worth $50.11.
Listings sell for $50.11 on average, from $13.32 to $194.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $50.11 that is $5K to $13K a year per listing.
- Average price
- $50.11inside the $15 to $100 sweet spot
- Price range
- $13.32–$194.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,965 within Sets & Kits. It carries 96 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 97%
- Out of stock, average day
- 5.7%
- Average rank
- #1,965in Sets & Kits
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 96per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Atomy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
66
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
8%
- Brand 132%
- Brand 222%
- Brand 314%
- Brand 412%
- Brand 57%
- Brand 65%
- Open — no brand owns it (7 brands, 8%)
Demand
Atomy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Atomy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- atomy98K/yr
- atomy skin care75K/yr
- atomy shampoo14K/yr
- atomy products10K/yr
- atomy absolute7K/yr
- atomy absolute skin care7K/yr
- atomy shampoo and conditioner4K/yr
- atomy skin care set5K/yr
- atomy absolute shampoo3K/yr
Reviews and returns
What reviews say buyers love and hate about Atomy
We read the reviews and the return reasons for every product selling here.
“This might be diluted product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atomy questions
Answered from the same tracked data.









