Athena Lotion
brand-locked demand (top 5 brands take 100% of clicks) — Athena Lotion doesn't clear our bar today.
Flapen Score
Ranks 10,896 of 10,978 Beauty & Personal Care niches · −24 vs the category median of 48
Is Athena Lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Athena Lotion is a $67K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Athena Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.4% over the last 90 days and 2.6% of searches end in a purchase.
$67K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 7 products
Top Athena Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,845
- Age
- 1y ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago
Trending
90-day click momentumAthena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago
Newest
by launch dateAthena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,845
- Age
- 1y ago
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Athena Club55%
- Jergens43%
- eos2%
- Open — no brand owns it (0%)
Athena Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Athena Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- athena lotion78K/yr
- athena club lotion49K/yr
- athena body lotion32K/yr
- jergens vanilla crush lotion32K/yr
- jergens vanilla crush44K/yr
- athena club body lotion9K/yr
- jergens vanilla7K/yr
- jergens vanilla lotion7K/yr
- vanilla crush3K/yr
- jergens lotion vanilla4K/yr
What reviews say buyers love and hate about Athena Lotion
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Amazing Scent”
“Dries quickly”
“Goes on smooth”
“Great Quality Lotion”
“is affordable”
What buyers complain about
60% of reviews“Weird smell”
“Pump will not work”
“Not very hydrating at all”
“TOO thick to pump”
“Allergic reaction”
Athena Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Athena Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
