Athena Lotion
FailThe top 5 brands take 100% of clicks, so Athena Lotion is a Fail.
- Flapen Score
- 24 / 100Ranks 10,896 of 10,978 Beauty & Personal Care niches · −24 vs the category median of 4824
- Market size
- $67K/yr267K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 23 sellers
Flapen Score
Athena Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Athena Lotion is stronger. Inside it, weaker.
Market
The Athena Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Athena Lotion 267K times last year and spent an estimated $67K. All 3 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $67Ka year
- Top search term
- athena lotion78K searches a year
02 · Price
A sale here is worth $9.65.
Listings sell for $9.65 on average, from $7.26 to $12.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $9.65 that is $19K to $24K a year per listing.
- Average price
- $9.65under the $15 to $100 sweet spot
- Price range
- $7.26–$12.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $19K–$24K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #205 within Lotions. It carries 11,537 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #205in Lotions
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 11,537per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Athena Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,845
- Age
- 1y ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago
Trending
estimated 90-day click momentum
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
- Price
- $11.96
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago

eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago
Newest
by launch date
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
- Price
- $12.12
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 6mo ago

Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago

Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago

Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,845
- Age
- 1y ago

Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Athena Club55%
- Jergens43%
- eos2%
- Open — no brand owns it (0%)
Demand
Athena Lotion search demand
Weekly searches over the year. Pick a range.
Search terms
Top Athena Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- athena lotion78K/yr
- athena club lotion49K/yr
- athena body lotion32K/yr
- jergens vanilla crush lotion32K/yr
- jergens vanilla crush44K/yr
- athena club body lotion9K/yr
- jergens vanilla7K/yr
- jergens vanilla lotion7K/yr
- vanilla crush3K/yr
- jergens lotion vanilla4K/yr
Reviews and returns
What reviews say buyers love and hate about Athena Lotion
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Athena Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









