Athena Lotion
FailThe top 5 brands take 100% of clicks, so Athena Lotion is a Fail.
- Flapen Score
- 24 / 100Ranks 10,896 of 10,978 Beauty & Personal Care niches · −24 vs the category median of 4824
- Market size
- $67K/yr267K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 23 sellers
Flapen Score
Athena Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Athena Lotion is stronger. Inside it, weaker.
Market
The Athena Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Athena Lotion 267K times last year and spent an estimated $67K. All 3 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $67Ka year
- Top search term
- athena lotion78K searches a year
02 · Price
A sale here is worth $9.65.
Listings sell for $9.65 on average, from $7.26 to $12.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $9.65 that is $19K to $24K a year per listing.
- Average price
- $9.65under the $15 to $100 sweet spot
- Price range
- $7.26–$12.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $19K–$24K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #205 within Lotions. It carries 11,537 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #205in Lotions
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 11,537per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Athena Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 155%
- Brand 243%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Athena Lotion search demand
Weekly searches over the year. Pick a range.
Search terms
Top Athena Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- athena lotion78K/yr
- athena club lotion49K/yr
- athena body lotion32K/yr
- jergens vanilla crush lotion32K/yr
- jergens vanilla crush44K/yr
- athena club body lotion9K/yr
- jergens vanilla7K/yr
- jergens vanilla lotion7K/yr
- vanilla crush3K/yr
- jergens lotion vanilla4K/yr
Reviews and returns
What reviews say buyers love and hate about Athena Lotion
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Athena Lotion questions
Answered from the same tracked data.









