athena lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,537.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 267K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.26–$12.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, athena lotion is a $67K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
athena lotion market data
- Units sold / yr
- 10K–13K
- avg 2,000–2,500/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 13.9%
- Avg brand age
- 62 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Athena Club55%
- Jergens43%
- eos2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 14 weeks — -1.4% search growth over the last 90 days.Top athena lotion search terms
- athena lotion78K/yr
- athena club lotion49K/yr
- athena body lotion32K/yr
- jergens vanilla crush lotion32K/yr
- jergens vanilla crush44K/yr
- athena club body lotion9K/yr
- jergens vanilla7K/yr
- jergens vanilla lotion7K/yr
- vanilla crush3K/yr
- jergens lotion vanilla4K/yr
Top athena lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.424.5★1,845 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
Athena Club$12.124.7★83 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
Athena Club$11.894.7★83 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
Athena Club$11.964.7★83 rev
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.404.6★1,541 rev
Newest
by launch dateAthena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
Athena Club$12.1283 rev
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.26513 rev
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.401,541 rev
Jergens Shea Fusion Vanilla Crush Body Lotion for Dry Skin Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.421,845 rev
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
Athena Club$11.8983 rev
Trending
90-day click momentumAthena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Super Pink Scent 18 fl oz
Athena Club$12.124.7★
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Golden Vanilla Scent 18 fl oz
Athena Club$11.894.7★
Athena Club Skin Replenishing Body Wash for Women Sulfate Free Nourishing Cleanser with Niacinamide Gently Cleanses Without Stripping Lavender Latte Scent 18 fl oz
Athena Club$11.964.7★
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
Jergens$7.264.7★
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
eos$9.484.7★
What buyers say about athena lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Dries quickly”
“Goes on smooth”
“Great Quality Lotion”
“is affordable”
“it very moisturizing for dry skin”
“very absorbent”
“Really good for my skin”
“Creamy texture”
“The lotion itself is thick and creamy,”
What buyers complain about
“Weird smell”
“Pump will not work”
“Not very hydrating at all”
“TOO thick to pump”
“Allergic reaction”
“Unable to use”
“False advertising”
“a little Pricey”
“The pump broke within one month”
“Item came damaged”
Top return reasons
Common questions
- Is athena lotion profitable to sell on Amazon United States?
- The niche generates $67K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (24/100).
- How competitive is the athena lotion niche?
- 3 brands and 23 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in athena lotion?
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
- What does it cost to enter the athena lotion niche?
- Listings span $7.26–$12.12; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 11,537 reviews — the moat a new listing must climb.