athena club shaving cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Review moat
Okay2,588avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.87–$18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 48K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, athena club shaving cream is a $30K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
athena club shaving cream market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $34K–$46K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 3.4%
- Avg brand age
- 63 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Athena Club88%
- eos7%
- Billie6%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — +7.0% search growth over the last 90 days.Top athena club shaving cream search terms
- athena shave oil19K/yr
- athena club shave oil20K/yr
- athena shave cream4K/yr
- athena club shaving cream4K/yr
Top athena club shaving cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2
Athena Club$18.904.6★560 rev
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1
Athena Club$9.884.6★560 rev
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 1
Athena Club$9.404.6★560 rev
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz
Billie$10.034.4★304 rev
Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent
Athena Club$16.224.8★68 rev
Newest
by launch dateBillie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz
Billie$10.03304 rev
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2
Athena Club$18.90560 rev
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1
Athena Club$9.88560 rev
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 1
Athena Club$9.40560 rev
Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent
Athena Club$16.2268 rev
Trending
90-day click momentumAthena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2
Athena Club$18.904.6★
Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz
Billie$10.034.4★
eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
eos$7.924.7★
Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1
Athena Club$9.884.6★
Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent
Athena Club$16.224.8★
What buyers say about athena club shaving cream
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is light”
“Leaves skin soft”
“Quality for Price”
“Perfect moisturization”
“feels gentle on my sensitive skin”
“Love the texture”
“Definitely worth it”
“doesnt leave a greasy residue behind”
“No irritation at all”
“it works very well”
What buyers complain about
“Bad smell”
“Faulty Pump”
“Almost impossible to open”
“rashes are a common ocurance for me”
“Kind of pricey”
“it wasn't moisturizing”
“Returning because pump doesn't work”
“Dispenser wont work”
“The oil texture may feel unusual if you are used to shaving cream”
“didnt last very long”
Top return reasons
Common questions
- Is athena club shaving cream profitable to sell on Amazon United States?
- The niche generates $30K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the athena club shaving cream niche?
- 3 brands and 18 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in athena club shaving cream?
- Top complaints mined from reviews: Smell, Motor Power, Ease Of Use. The return rate is 0.4%.
- What does it cost to enter the athena club shaving cream niche?
- Listings span $7.87–$18.90; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 2,588 reviews — the moat a new listing must climb.