Athena Club Shaving Cream
FailThe top 5 brands take 100% of clicks, so Athena Club Shaving Cream is a Fail.
- Flapen Score
- 31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 4831
- Market size
- $30K/yr48K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 18 sellers
Flapen Score
Athena Club Shaving Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Athena Club Shaving Cream is stronger. Inside it, weaker.
Market
The Athena Club Shaving Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Athena Club Shaving Cream 48K times last year and spent an estimated $30K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $30Ka year
- Top search term
- athena shave oil19K searches a year
02 · Price
A sale here is worth $11.46.
Listings sell for $11.46 on average, from $7.87 to $18.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.46 that is $3K to $6K a year per listing.
- Average price
- $11.46under the $15 to $100 sweet spot
- Price range
- $7.87–$18.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #13 within Women's. It carries 2,588 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 3.4%
- Average rank
- #13in Women's
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,588per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Athena Club Shaving Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 27%
- Brand 36%
- Open — no brand owns it (0%)
Demand
Athena Club Shaving Cream search demand
Weekly searches over the year. Pick a range.
Search terms
Top Athena Club Shaving Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- athena shave oil19K/yr
- athena club shave oil20K/yr
- athena shave cream4K/yr
- athena club shaving cream4K/yr
Reviews and returns
What reviews say buyers love and hate about Athena Club Shaving Cream
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Athena Club Shaving Cream questions
Answered from the same tracked data.









