Is astringent for face profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the astringent for face niche?

7 brands and 111 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in astringent for face?

Top complaints mined from reviews: Smell, Alcohol Content, Leak-Proof. The return rate is 0.2%.

When does demand for astringent for face peak?

Demand peaks in Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the astringent for face niche?

Listings span $4.38–$30.77; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 3,228 reviews — the moat a new listing must climb.

astringent for face

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 668K searches

Price range

Good$4.38–$30.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.88

avg listing price — sweet spot $15–$100

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,227.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, astringent for face is a $1.1M/yr Amazon United States market (668K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

astringent for face market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 12.3%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.2%
Avg brand age: 68 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

111

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Seabreeze64%
Amazon Basics16%
Clean & Clear8%
Sea Breeze5%
Woman Within4%
T.N. Dickinson's2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.5×

Open Trend

Top astringent for face search terms

sea breeze astringent80K/yr +65.3%14.3% conv.
sea breeze111K/yr +11.3%10.1% conv.
astringent96K/yr +5.2%8.5% conv.
seabreeze astringent81K/yr +23.8%13.1% conv.
astringent for face92K/yr +7.4%7.6% conv.
seabreeze38K/yr +14.7%8.8% conv.
clean and clear astringent31K/yr +15.0%8.1% conv.
sea breeze sensitive skin12K/yr +33.5%15.8% conv.
astringent face cleanser8K/yr +69.5%9.2% conv.
seabreeze astringent for face13K/yr -11.6%12.5% conv.

All search terms

Top astringent for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 fl oz (295 ml)

Seabreeze$9.024.8★2,860 rev

Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)

Amazon Basics$6.204.6★7,182 rev

Seabreeze Astringent For Skin Scalp and Nails yellow 32 Fl Oz

Seabreeze$16.524.8★2,296 rev

Sea Breeze Astringent Original Formula Classic Clean 10 oz by Seabreeze

Seabreeze$9.194.8★817 rev

Clean & Clear Essentials Oil-Free Acne Toner 2% Salicylic Acid Acne Treatment with Pro-Vitamin B5 Deep Pore Facial Toner for Blackheads & Pimples Fragrance Free 8 fl. oz

Clean & Clear$5.654.7★6,454 rev

Newest

by launch date

Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 4 pc

Sea Breeze$20.56267 rev

9mo ago

Sea Breeze Astringent Original - Facial Cleanser with Camphor and Natural Oils for Deep Pore Cleansing - Face Cleanser for Fresh Clear Skin - 4 pc

Woman Within$20.2383 rev

9mo ago

T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz

T.N. Dickinson's$5.958,330 rev

3y ago

Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)

Amazon Basics$4.389,296 rev

4y ago

Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)

Amazon Basics$6.207,182 rev

6y ago

What buyers say about astringent for face

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Just as good as any other store brand”

Value For Money12%

“Great value”

Smell9%

“Smells fresh”

Cleansing9%

“Clean and Refreshed”

Efficiency8%

“It works really well”

Suitability Combination Skin7%

“Good for your skin”

Advertised Vs Actual Product6%

“as advertised”

Moist/Dry3%

“Very moisturizing for skin”

Ease Of Cleaning3%

“The cleanser works great”

Allergies3%

“there's no irritation”

What buyers complain about

Smell34%

“Unpleasant smell”

Alcohol Content9%

“Has a really strong alcohol smell to it”

Leak-Proof7%

“Leaks”

Allergies6%

“Cause irritation on my skin”

Dilute/Watery3%

“It was watered down dont recommend”

Value For Money2%

“Waste of money”

Ingredients-Overall2%

“Not the original formula”

Sensitivity-Overall2%

“only using a very thin layer if you have more sensitive skin”

Quality-Overall2%

“Junk”

Advertised Vs Actual Product2%

“This is false advertising”

Top return reasons

Smell38%

Advertised Vs Actual Product13%

Leak-Proof11%

Ingredients-Overall11%

Functionality-Overall4%

Value For Money3%

Size-Overall3%

Defective Material/Parts3%

Alcohol Content2%

Moist/Dry2%

Common questions

Is astringent for face profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the astringent for face niche?: 7 brands and 111 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in astringent for face?: Top complaints mined from reviews: Smell, Alcohol Content, Leak-Proof. The return rate is 0.2%.
When does demand for astringent for face peak?: Demand peaks in Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the astringent for face niche?: Listings span $4.38–$30.77; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 3,228 reviews — the moat a new listing must climb.