Astringent for Face

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

12.3%

Market size, estimated

$1.1Ma year

Peak month

September2.5× the quietest month

Top search term

sea breeze astringent80K searches a year

Listings sell for $12.88 on average, from $4.38 to $30.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.88 that is $39K to $52K a year per listing.

Average price

$12.88under the $15 to $100 sweet spot

Price range

$4.38–$30.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$39K–$52K

Returns

0.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #167 within Toners & Astringents. It carries 3,228 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#167in Toners & Astringents

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,228per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months