Is astaxanthin cream profitable to sell on Amazon United States?

The niche generates $290K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the astaxanthin cream niche?

9 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in astaxanthin cream?

Top complaints mined from reviews: Smell, Sensitivity-Overall, Value For Money. The return rate is 0.8%.

When does demand for astaxanthin cream peak?

Demand peaks in Jan; the busiest month runs 2.4× the quietest.

What does it cost to enter the astaxanthin cream niche?

Listings span $5.48–$42.63; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.

astaxanthin cream

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$21.74

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.48–$42.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$290K

$290K/yr · 160K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,640.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, astaxanthin cream is a $290K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

astaxanthin cream market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $272K–$326K; units × avg price
Conversion rate: 8.3%
Avg BSR: #1,345
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 1.2%
Avg brand age: 57 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

DHC83%
SUNGBOON EDITOR5%
VT COSMETICS5%
Abib2%
Water Ice Levin1%
TJE1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.4×

Open Trend

Top astaxanthin cream search terms

dhc100K/yr -3.3%6.9% conv.
dhc skincare16K/yr +3.0%7.6% conv.
astaxanthin serum12K/yr +35.5%1.7% conv.
astaxanthin cream9K/yr -38.4%2.4% conv.
dhc face wash4K/yr +25.1%15.5% conv.
astaxanthin cream for face4K/yr -51.3%4.0% conv.
dch4K/yr +8.5%0.7% conv.
dhc skincare products2K/yr +22.7%9.8% conv.
dhc products3K/yr -26.2%8.7% conv.
dhc cleanser2K/yr -1.4%12.6% conv.

All search terms

Top astaxanthin cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DHC Deep Cleansing Oil and Travel Size Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free For All Skin Types 6.7 oz and 1 oz

DHC$28.654.6★24,224 rev

DHC Deep Cleansing Oil Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free All Skin Types 6.7 fl. oz.

DHC$21.734.6★24,224 rev

DHC Astaxanthin Collagen All-in-One Gel Brightening Daytime Facial Moisturizer Lightweight Toning Hydrating Absorbs Quickly Collagen Fragrance and Colorant free Ideal for all Skin Types

DHC$35.534.5★1,822 rev

DHC Extra Nighttime Moisture 1.5 oz. Net wt.

DHC$26.714.7★1,359 rev

DHC Mild Foaming Face Wash 3.5 oz

DHC$17.604.7★273 rev

Newest

by launch date

VT COSMETICS Vitamin C Astaxanthin Serum Lightweight Glow Facial Serum for Radiant-Looking Skin Even Skin Tone with Vitamin C Astaxanthin Niacinamide Korean Skincare (1.01 fl oz / 30 mL)

VT COSMETICS$17.6338 rev

5mo ago

Abib ASTA-NAD Red Effect Serum 1.05 Pump NAD+ 1% & Astaxanthin 0.05% Anti-Aging Face Serum | 168-Hour Antioxidant Care | Korean Skincare 1.01 fl oz

Abib$16.6898 rev

10mo ago

2PCS Astaxanthin Face Cream Anti-Aging Face Moisturizer For Reduce Wrinkles & Fine Lines Daily Repair Facial Moisturizing Cream for Women and Men Antioxidant and Nourish All Skin Types

Water Ice Levin$13.015 rev

10mo ago

DHC Super Collagen Supreme Mist 1.69 fl. oz. (50ml)

DHC$15.6962 rev

1y ago

Astaxanthin Serum Ampoules for Face 0.05 Fl Oz x 28 Hyaluronic Acid and Niacinamide Hydrating Facial Serum Brightening Anti Aging Skincare for Dry Dull Skin

TJE$20.1483 rev

1y ago

What buyers say about astaxanthin cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Moisturizes nicely”

Suitability Combination Skin11%

“Works for my sensitive skin”

Soft Feel10%

“Goes on smoothly”

Quality-Overall8%

“All of Cosrxs products are top notch”

Cleansing7%

“Gentle cleansing”

Suitability Dry Skin5%

“Does not dry out your skin”

Value For Money4%

“Worth the price”

Brightness/Shine/Glow4%

“Glowing Skin”

Ease Of Cleaning3%

“Their cleansers and scrubs are excellent”

Absorbency3%

“absorbs well too”

What buyers complain about

Smell9%

“Unpleasant smell”

Sensitivity-Overall6%

“Stripped my sensitive face”

Value For Money5%

“A bit expensive”

Allergies5%

“It made my skin itch”

Moist/Dry4%

“its too moisturizing”

Suitability Dry Skin3%

“leaves my skin dry and flaky”

Thickness3%

“AI gave me the answer: Korean skincare creams feel thin”

Skin Health2%

“Causes my skin to break out bad”

Texture/Consistency-Overall2%

“Even texture is not something easy to achieve in my life of skincare”

Adhesion/Stickiness2%

“Very sticky and doesnt work to smooth or do anything”

Top return reasons

Value For Money12%

Advertised Vs Actual Product12%

Functionality-Overall10%

Smell10%

Moist/Dry8%

Leak-Proof5%

Product Condition4%

Size-Overall4%

Oily/Greasy4%

Texture/Consistency-Overall3%

Common questions

Is astaxanthin cream profitable to sell on Amazon United States?: The niche generates $290K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the astaxanthin cream niche?: 9 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in astaxanthin cream?: Top complaints mined from reviews: Smell, Sensitivity-Overall, Value For Money. The return rate is 0.8%.
When does demand for astaxanthin cream peak?: Demand peaks in Jan; the busiest month runs 2.4× the quietest.
What does it cost to enter the astaxanthin cream niche?: Listings span $5.48–$42.63; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.