Assurance Adult Diapers

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

13.3%

Market size, estimated

$346Ka year

Peak month

October1.2× the quietest month

Top search term

assurance premium washcloths48K searches a year

Listings sell for $26.80 on average, from $14.16 to $67.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $26.80 that is $13K to $20K a year per listing.

Average price

$26.80inside the $15 to $100 sweet spot

Price range

$14.16–$67.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #176 within Cleansers. It carries 3,814 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

20%

Out of stock, average day

5.6%

Average rank

#176in Cleansers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

3,814per listing

Listings tracked

15

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months