Skip to content
40

aspen cologne for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 28Conversion 89Competition 0Returns 100Price range 68Avg price 75Brand share 0Review moat 27Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$14.94

avg listing price — sweet spot $15–$100

Price range

Good$13.06–$19.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$168K

$168K/yr · 107K searches

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,805.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aspen cologne for men is a $168K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

aspen cologne for men market data

Units sold / yr
10K–13K
avg 2,000–2,500/product
Revenue / yr
$149K–$187K
units × avg price
Conversion rate
10.5%
Avg BSR
#205
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
105 months
Avg seller age
154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Aspen56%
  • Aspen Pet28%
  • Coty16%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top aspen cologne for men search terms

  • aspen cologne for men81K/yr
  • aspen cologne20K/yr
  • aspen perfume for women5K/yr
All search terms

Top aspen cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$25K30%$50K45%$76K60%$101K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about aspen cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Has a smooth wonderful smell”

Value For Money12%

“Great price”

Quality-Overall3%

“Very good quality”

Efficiency2%

“works great”

Advertised Vs Actual Product2%

“Both times product came as advertised”

Ease Of Use2%

“Keeping it simple”

Soft Feel1%

“Subtle & pleasant”

Gifting Purpose1%

“stores in their pile of gifts”

Size-Overall1%

“it is a pretty good size for the price”

What buyers complain about

Smell58%

“This stuff smells appalling in my opinion”

Durability12%

“Doesn't last”

Ease Of Use5%

“It would be hard to over do”

Shape/Style3%

“definitely not my style”

Common questions

Is aspen cologne for men profitable to sell on Amazon United States?
The niche generates $168K/yr across 4 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (40/100).
How competitive is the aspen cologne for men niche?
3 brands and 88 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aspen cologne for men?
Top complaints mined from reviews: Smell, Durability, Ease Of Use. The return rate is 0.0%.
When does demand for aspen cologne for men peak?
Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the aspen cologne for men niche?
Listings span $13.06–$19.18; the average listing price is $14.94 (sweet spot $15–$100). The average incumbent carries 3,805 reviews — the moat a new listing must climb.