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Aspen Cologne for Men

Fail

The top 5 products take 100% of clicks, so Aspen Cologne for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$168K/yr107K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 88 sellers

Flapen Score

Aspen Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Aspen Cologne for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aspen Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Aspen Cologne for Men 107K times last year and spent an estimated $168K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
10.5%
Market size, estimated
$168Ka year
Peak month
December2.8× the quietest month
Top search term
aspen cologne for men81K searches a year

02 · Price

A sale here is worth $14.94.

Listings sell for $14.94 on average, from $13.06 to $19.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $14.94 that is $30K to $37K a year per listing.

Average price
$14.94under the $15 to $100 sweet spot
Price range
$13.06–$19.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$30K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Men's. It carries 3,805 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Men's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,805per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Aspen Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 228%
  • Brand 316%

Demand

Aspen Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Aspen Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aspen cologne for men81K/yr
  • aspen cologne20K/yr
  • aspen perfume for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Aspen Cologne for Men

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“This stuff smells appalling in my opinion”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Aspen Cologne for Men questions

Answered from the same tracked data.