ash brown hair dye
Worth a lookShows low returns (0.3%), but a deep review moat (21,079 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Price range
Great$4.83–$49.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$312K$312K/yr · 832K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad21,078.53avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ash brown hair dye is a $312K/yr Amazon United States market (832K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
ash brown hair dye market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $347K–$416K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 70%
- Out of stock
- 0.3%
- Avg brand age
- 71 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
757
Top-5 brand share
85%
Top 20: 99%
Top-5 click share
22%
Top 20: 55%
Open market
13%
- L'Oreal Paris63%
- Clairol11%
- Garnier6%
- COLORCHARM3%
- REVLON2%
- Schwarzkopf2%
- Open — no brand owns it (17 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.3% search growth over the last 90 days.Peak months: Jun, Jul, Sep · busiest ÷ quietest = 4.9×
Top ash brown hair dye search terms
- loreal excellence creme hair color98K/yr
- nice and easy hair color85K/yr
- light ash brown hair dye62K/yr
- loreal preference hair color74K/yr
- organic hair dye without chemicals77K/yr
- golden brown hair dye54K/yr
- loreal excellence hair color37K/yr
- blond hair dye34K/yr
- preference by loreal hair color40K/yr
- redken hair color38K/yr
Top ash brown hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$10.994.6★61,919 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Medium Brown 5 1 Hair Dye Kit
L'Oreal Paris$12.584.5★56,448 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Amber Brown 6AM 1 Hair Dye Kit
L'Oreal Paris$12.454.5★56,448 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4 Dark Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$11.364.6★61,919 rev
Newest
by launch date
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.80856 rev
LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 5N Natural Brown 1 Hair Dye Kit
L'Oreal Paris$13.422,995 rev
LOreal Paris Cool Supreme Permanent Hair Color Ash Ultra Ash Light Brown 6UA
L'Oreal Paris$12.8215,548 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)
L'Oreal Paris$20.4561,919 rev
Indus Valley Organic Henna Hair Colour Kit for Women- Chemical-Free 100% Grey Coverage Natural Soft Black Henna Powder - Vegan Herbal Hair Dye Infused with Plant Based Ingredients
INDUS VALLEY$10.662,251 rev
Trending
90-day click momentum
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Blonde 7 1 Hair Dye Kit
L'Oreal Paris$12.404.5★
Clairol Nicen Easy Permanent Hair Dye 5 Medium Brown | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.414.6★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 5 Medium Brown 1 Kit (Pack of 2) (Packaging May Vary)
L'Oreal Paris$20.454.6★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4AR Dark Chocolate Brown 1 Kit (Packaging May Vary)
L'Oreal Paris$11.704.6★
What buyers say about ash brown hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“rich color”
“Great product all in one”
“It does the job with ease”
“Excellent hair color”
“My hair feels soft”
“Great Even Coverage”
“Excellent value”
“Just what I wanted”
“No harsh smell”
“Applying is easy”
What buyers complain about
“Color not as expected”
“never dyed my hair”
“Barely worked”
“Strong smell”
“Caused skin irritation”
“Waste of Money”
“left my hair so tangled”
“Coverage not so good”
“It made my hair very dry”
“FALSE ADVERTISING”
Top return reasons
Common questions
- Is ash brown hair dye profitable to sell on Amazon United States?
- The niche generates $312K/yr across 103 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ash brown hair dye niche?
- 23 brands and 757 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in ash brown hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- When does demand for ash brown hair dye peak?
- Demand peaks in Jun–Jul–Sep; the busiest month runs 4.9× the quietest.
- What does it cost to enter the ash brown hair dye niche?
- Listings span $4.83–$49.37; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 21,079 reviews — the moat a new listing must climb.