Ash Brown Hair Dye

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months

832K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

2.7%

Market size, estimated

$312Ka year

Peak month

June4.9× the quietest month

Top search term

loreal excellence creme hair color98K searches a year

Listings sell for $13.88 on average, from $4.83 to $49.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $13.88 that is $3K to $7K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$4.83–$49.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #71 within Hair Coloring Products. It carries 21,079 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

96%

Out of stock, average day

0.3%

Average rank

#71in Hair Coloring Products

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

21,079per listing

Listings tracked

103

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

71 months