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asarai face mask

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 62Competition 15Returns 96Price range 73Avg price 94Brand share 18Review moat 36Quality gap 45

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$22.69

avg listing price — sweet spot $15–$100

Price range

Good$5.21–$41.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,938.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$43K

$43K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, asarai face mask is a $43K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

asarai face mask market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$34K–$45K
units × avg price
Conversion rate
5.5%
Avg BSR
#1,156
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
8.2%
Avg brand age
52 months
Avg seller age
134 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

30

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Sand & Sky61%
  • SKIN100416%
  • ANAI RUI7%
  • mGanna5%
  • Freeman5%
  • Beauty of Joseon4%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.4×

Top asarai face mask search terms

  • pink clay mask14K/yr
  • sand and sky12K/yr
  • sand and sky pink clay mask5K/yr
  • rose clay mask3K/yr
All search terms

Top asarai face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$13K45%$20K60%$26K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about asarai face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin13%

“makes my skin look amazing”

Moist/Dry8%

“Effective Hydration good good price”

Smell8%

“Smells great”

Soft Feel7%

“Goes on super smooth”

Quality-Overall7%

“Overall, its a nice product with good ingredients and a practical format,”

Ease Of Use5%

“Easy to Use”

Cleansing5%

“I love this face cleanser”

Value For Money4%

“good product for the price”

Suitability Dry Skin4%

“It definitely hydrates your skin”

Ease Of Application3%

“Application is great”

What buyers complain about

Allergies9%

“Rash”

Smell7%

“the smell is too strong”

Value For Money7%

“not worth the price”

Functionality-Overall5%

“Did not work”

Size-Overall5%

“Be warned, the $22 gets you something smaller than your palm”

Quality-Overall4%

“This is a poor quality mask”

Skin Health3%

“Terrible product, bad for skin”

Ease Of Use3%

“hard to take off”

Sensitivity-Overall3%

“Be careful not to use in sensitive areas or where theres any hair”

Color3%

“It is a very dull pinkish color”

Top return reasons

Functionality-Overall20%
Size-Overall16%
Advertised Vs Actual Product10%
Value For Money9%
Product Condition6%
Moist/Dry5%
Smell5%
Defective Material/Parts4%
Skin Health4%
Suitability Combination Skin3%

Common questions

Is asarai face mask profitable to sell on Amazon United States?
The niche generates $43K/yr across 11 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (39/100).
How competitive is the asarai face mask niche?
7 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in asarai face mask?
Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.8%.
When does demand for asarai face mask peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 4.4× the quietest.
What does it cost to enter the asarai face mask niche?
Listings span $5.21–$41.43; the average listing price is $22.69 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.