as i am curling jelly
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$6.94–$42.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,262.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$399K$399K/yr · 737K searches
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, as i am curling jelly is a $399K/yr Amazon United States market (737K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
as i am curling jelly market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $335K–$446K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #852
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 1.8%
- Avg brand age
- 62 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
0%
- As I Am99%
- I AM1%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top as i am curling jelly search terms
- as i am539K/yr
- as i am curling jelly32K/yr
- as i am curl cream40K/yr
- as i am hair products38K/yr
- asiam hair products16K/yr
- as i am gel13K/yr
- asiam10K/yr
- as i am products8K/yr
- i am hair products8K/yr
- as i am curling cream7K/yr
Top as i am curling jelly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
As I Am JBCO Water 16 oz - Nano Curl Strengthener - Moisturizes and Detangles - Anti-Frizz - Increases Fiber Strength - Enriched with Jamaican Black Castor Oil Vitamin C and Vitamin E Red
As I Am$7.284.5★2,965 rev
As I Am Curling Creme - 8 ounce (Classic Collection) - Lightweight Curl & Coil Definer - Hi-Definition and Shine
As I Am$10.734.5★460 rev
As I Am Double Butter Rich Daily Moisturizer 16 Ounce
As I Am$15.404.6★10,115 rev
As I Am Curling Jelly 8 Ounce
As I Am$10.034.5★6,833 rev
As I Am Leave-In Conditioner 237ml/8 fl oz.
As I Am$8.824.6★7,890 rev
Newest
by launch date
As I Am Coconut Water 16 fl oz - with Coconut Aloe Vera and Ceramides - Supports healthy-looking hair and scalp
As I Am$9.4121 rev
As I Am Batana Oil 2 fl oz - with Ceramides and Cedarwood Extract - Helps support healthy hair growth & strengthens damaged hair
As I Am$10.9053 rev
As I Am Dry & Itchy Water 16 fl oz - with Aloe Vera Ceramides and Copper Tripeptide - Refreshes hydrates and calms dry and itchy scalp
As I Am$9.8745 rev
As I Am Coconut Leave In Conditioner 16 fl oz - Hydrates softens boosts shine & prepares hair for styling
As I Am$13.6110 rev
As I Am Bond Water - 16 oz - with Moringa Amla & Ceramides - Hair Repair Treatment For Damaged Hair
As I Am$9.86381 rev
Trending
90-day click momentumAs I Am Coconut Water 16 fl oz - with Coconut Aloe Vera and Ceramides - Supports healthy-looking hair and scalp
As I Am$9.414.8★
As I Am Coconut Leave In Conditioner 16 fl oz - Hydrates softens boosts shine & prepares hair for styling
As I Am$13.614.9★
As I Am Dry & Itchy Water 16 fl oz - with Aloe Vera Ceramides and Copper Tripeptide - Refreshes hydrates and calms dry and itchy scalp
As I Am$9.874.3★
As I Am Bond Leave-In Conditioner - 8 oz - Bond Repair Treatment For Damaged Hair - with Moringa Amla & Ceramides
As I Am$9.954.5★
As I Am Curling Creme - 8 ounce (Classic Collection) - Lightweight Curl & Coil Definer - Hi-Definition and Shine
As I Am$10.734.5★
What buyers say about as i am curling jelly
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Great moisturizer”
“No complaints”
“my hair is softer”
“Great shampoo for curly hair”
“Stimulates hair growth”
“Worth the money”
“Gentle Cleanser with a Surprisingly Pleasant Scent”
“It is effective”
“it doesnt irritate or anything bad”
What buyers complain about
“Don't like the smell”
“If you are allergic to scents and chemicals”
“Arrived leaking”
“It does not moisturize”
“Extremely small container for the price”
“can get very oily”
“it took a lot of my hair out so bad”
“the bottle I got DOES NOT contain as advertised”
“it looks like it was already used”
“Didnt work for me”
Top return reasons
Common questions
- Is as i am curling jelly profitable to sell on Amazon United States?
- The niche generates $399K/yr across 41 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the as i am curling jelly niche?
- 2 brands and 61 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in as i am curling jelly?
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.7%.
- When does demand for as i am curling jelly peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the as i am curling jelly niche?
- Listings span $6.94–$42.34; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.