As I Am Cowash
FailThe top 5 brands take 100% of clicks, so As I Am Cowash is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $172K/yr119K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 35 sellers
Flapen Score
As I Am Cowash against its category
The dotted line is the Beauty & Personal Care average. Past it, As I Am Cowash is stronger. Inside it, weaker.
Market
The As I Am Cowash market on Amazon at a glance
Shoppers on Amazon United States searched for As I Am Cowash 119K times last year and spent an estimated $172K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $172Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- as i am cowash77K searches a year
02 · Price
A sale here is worth $23.84.
Listings sell for $23.84 on average, from $9.60 to $57.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $23.84 that is $18K to $24K a year per listing.
- Average price
- $23.84inside the $15 to $100 sweet spot
- Price range
- $9.60–$57.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #653 within Conditioners. It carries 1,921 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 78%
- Out of stock, average day
- 6.7%
- Average rank
- #653in Conditioners
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,921per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top As I Am Cowash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
As I Am Jamaican Black Castor Oil Cowash - 16 ounce
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 6y ago

As I Am Coconut Cowash (Pack of 4)
- Price
- $39.85
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 5y ago

As I Am Leave-in Conditioner 8 Ounce and Coconut Cowash Cleansing Conditioner 16 Ounce
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 2,892
- Age
- 12y ago

AS I Am Long and Luxe Growash Cleansing Creme Conditioner 16 Ounce
- Price
- $12.17
- Rating
- 4.5/5
- Reviews
- 1,167
- Age
- 8y ago

As I Am Dry & Itchy Scalp Care Cowash - 16 ounce - Cleanses moisturizes and soothes dry and itchy scalp - With Olive Oil Tea Tree Oil & Peppermint Oil
- Price
- $10.86
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash (Pack of 2 16 oz Each) Soothing Cowash for Dandruff & Flakes with Piroctone Olamine
- Price
- $27.81
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

As I Am Jamaican Black Castor Oil Cowash - 16 ounce
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 6y ago

As I Am Coconut Cowash (Pack of 4)
- Price
- $39.85
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 5y ago

As I Am Leave-in Conditioner 8 Ounce and Coconut Cowash Cleansing Conditioner 16 Ounce
- Price
- $23.77
- Rating
- 4.6/5
- Reviews
- 2,892
- Age
- 12y ago

As I Am Double Butter Rich Daily Moisturizer 16 Ounce
- Price
- $15.40
- Rating
- 4.6/5
- Reviews
- 10,115
- Age
- 14y ago
Newest
by launch date
Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash (Pack of 2 16 oz Each) Soothing Cowash for Dandruff & Flakes with Piroctone Olamine
- Price
- $27.81
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

As I Am Dry & Itchy Scalp Care Cowash - 16 ounce - Cleanses moisturizes and soothes dry and itchy scalp - With Olive Oil Tea Tree Oil & Peppermint Oil
- Price
- $10.86
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago

As I Am Coconut Cowash (Pack of 4)
- Price
- $39.85
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 5y ago

As I Am Coconut Cowash (Pack of 6)
- Price
- $57.11
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5y ago

As I Am Jamaican Black Castor Oil Cowash - 16 ounce
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- As I Am80%
- I AM14%
- Generic6%
- Open — no brand owns it (0%)
Demand
As I Am Cowash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top As I Am Cowash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- as i am cowash77K/yr
- as i am coconut cowash26K/yr
- as i am co wash8K/yr
- coconut cowash6K/yr
- as i am coconut cowash cleansing conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about As I Am Cowash
We read the reviews and the return reasons for every product selling here.
“it left my scalp dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common As I Am Cowash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









