art of shaving pre shave oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$32.01–$90.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.19avg listing price — sweet spot $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 14K searches
Review moat
Bad4,541avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, art of shaving pre shave oil is a $113K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
art of shaving pre shave oil market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $125K–$151K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 115 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- The Art of Shaving100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top art of shaving pre shave oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Art of Shaving Pre Shave Beard Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Sandalwood 2 Fl Oz (Pack of 1)
The Art of Shaving$32.014.7★5,600 rev
The Art of Shaving Pre-Shave Beard Oil for Sensitive Skin Improves Razor Glide Protects Against Razor Burn & Post-Shave Irritation Dermatologist-Reviewed Unscented 2 oz
The Art of Shaving$32.254.7★5,600 rev
The Art Of Shaving Unscented Pre-Shave Oil For Men Clinically Tested For Sensitive Skin Improves Razor Glide For a Close Comfortable Shave 8.1 oz
The Art of Shaving$90.524.7★5,600 rev
The Art of Shaving Pre Shave Beard Oil - Shaving Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Sandalwood 8.1 Fl Oz
The Art of Shaving$90.774.7★5,600 rev
The Art of Shaving Pre Shave Beard Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Lavender 2 Oz
The Art of Shaving$32.624.7★5,600 rev
Newest
by launch date
The Art of Shaving Sandalwood 4-in-1 Trial Kit Pre-Shave Oil Shaving Cream Shaving Brush & After-Shave Balm Protects Against Irritation and Razor Burn Hydrates and Nourishes Dry Skin
The Art of Shaving$45.91126 rev
The Art of Shaving Bergamot & Neroli Pre-Shave Oil for Men Clinically Tested for Sensitive Skin Improves Razor Glide for a Close Comfortable Shave 2 oz
The Art of Shaving$32.405,600 rev
The Art Of Shaving Unscented Pre-Shave Oil For Men Clinically Tested For Sensitive Skin Improves Razor Glide For a Close Comfortable Shave 8.1 oz
The Art of Shaving$90.525,600 rev
The Art of Shaving Pre Shave Beard Oil - Shaving Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Sandalwood 8.1 Fl Oz
The Art of Shaving$90.775,600 rev
The Art of Shaving Pre Shave Beard Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Lavender 2 Oz
The Art of Shaving$32.625,600 rev
Trending
90-day click momentumThe Art of Shaving Bergamot & Neroli Pre-Shave Oil for Men Clinically Tested for Sensitive Skin Improves Razor Glide for a Close Comfortable Shave 2 oz
The Art of Shaving$32.404.7★
The Art of Shaving Pre Shave Beard Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Lavender 2 Oz
The Art of Shaving$32.624.7★
The Art of Shaving Pre Shave Beard Oil - Shaving Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Sandalwood 8.1 Fl Oz
The Art of Shaving$90.774.7★
The Art Of Shaving Unscented Pre-Shave Oil For Men Clinically Tested For Sensitive Skin Improves Razor Glide For a Close Comfortable Shave 8.1 oz
The Art of Shaving$90.524.7★
The Art of Shaving Pre Shave Beard Oil for Men Protects Against Irritation and Razor Burn Clinically Tested for Sensitive Skin Sandalwood 2 Fl Oz (Pack of 1)
The Art of Shaving$32.014.7★
What buyers say about art of shaving pre shave oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent part of a great shave”
“Great smell”
“soothing general moisturizer”
“Excellent products”
“even for sensitive skin”
“Not only did this not irritate my skin”
“Smooth, Lightweight Balm That Calms Skin After Shaving”
“live in comfort”
“no need to use an excess amount”
“Last a long time”
What buyers complain about
“But Expensive”
“This item is inaccurately described on Amazon”
“The fragrance was not very pleasant”
“First shipment that quality is terrible”
“Bottle opening is big”
“My husband has an allergic reaction to must after shave”
“The viscosity feels thinner than it used to be”
“Because its an oil its extremely hard to clean my razor afterwards even with hot water”
“It severely dried out my face”
“is quite difficult to remove”
Top return reasons
Common questions
- Is art of shaving pre shave oil profitable to sell on Amazon United States?
- The niche generates $113K/yr across 8 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the art of shaving pre shave oil niche?
- 1 brands and 3 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in art of shaving pre shave oil?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Smell. The return rate is 0.9%.
- When does demand for art of shaving pre shave oil peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the art of shaving pre shave oil niche?
- Listings span $32.01–$90.77; the average listing price is $50.19 (sweet spot $15–$100). The average incumbent carries 4,541 reviews — the moat a new listing must climb.