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Art of Shaving Pre Shave Oil

Fail

The top 5 brands take 100% of clicks, so Art of Shaving Pre Shave Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$113K/yr14K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
91%top-5 click share · 1 brands · 3 sellers

Flapen Score

Art of Shaving Pre Shave Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Art of Shaving Pre Shave Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art of Shaving Pre Shave Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Art of Shaving Pre Shave Oil 14K times last year and spent an estimated $113K. One brand takes every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
15.6%
Market size, estimated
$113Ka year
Peak month
December1.6× the quietest month
Top search term
art of shaving pre shave oil11K searches a year

02 · Price

A sale here is worth $50.19.

Listings sell for $50.19 on average, from $32.01 to $90.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $50.19 that is $13K to $25K a year per listing.

Average price
$50.19inside the $15 to $100 sweet spot
Price range
$32.01–$90.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$13K–$25K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Men's. It carries 4,541 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Men's
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
4,541per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
115 months

Products

Top Art of Shaving Pre Shave Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$11K$23K$34K$45K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • The Art of Shaving100%
  • Open — no brand owns it (0%)

Demand

Art of Shaving Pre Shave Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Art of Shaving Pre Shave Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Cutting/Trimming”
18%of negative reviews mention “Value For Money”
0.9%of orders come back
“But Expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Art of Shaving Pre Shave Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data