Is art of shaving aftershave balm profitable to sell on Amazon United States?

The niche generates $448K/yr across 9 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (47/100).

How competitive is the art of shaving aftershave balm niche?

2 brands and 6 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in art of shaving aftershave balm?

Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.4%.

When does demand for art of shaving aftershave balm peak?

Demand peaks in Feb–Mar–May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the art of shaving aftershave balm niche?

Listings span $13.39–$45.58; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 5,682 reviews — the moat a new listing must climb.

art of shaving aftershave balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.45

avg listing price — sweet spot $15–$100

Price range

Great$13.39–$45.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$448K

$448K/yr · 115K searches

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,682.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, art of shaving aftershave balm is a $448K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

art of shaving aftershave balm market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $352K–$469K; units × avg price
Conversion rate: 16.6%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 124 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Proraso83%
The Art of Shaving17%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top art of shaving aftershave balm search terms

proraso aftershave58K/yr +7.1%17.2% conv.
art of shaving aftershave balm12K/yr -3.2%10.1% conv.
art of shaving sandalwood13K/yr -17.5%7.3% conv.
sandalwood aftershave for men8K/yr -19.3%3.2% conv.
proraso after shave lotion6K/yr -11.3%15.0% conv.
the art of shaving sandalwood4K/yr +25.1%14.0% conv.
sandalwood aftershave5K/yr -7.3%3.5% conv.
proraso after shave4K/yr +21.9%15.4% conv.
the art of shaving after shave balm3K/yr +19.2%13.0% conv.
the art of shaving aftershave balm3K/yr -35.7%1.1% conv.

All search terms

Top art of shaving aftershave balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz

Proraso$13.504.6★14,532 rev

Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz

Proraso$13.394.5★5,399 rev

Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz

Proraso$15.384.6★5,561 rev

The Art of Shaving After-Shave Balm for Men - Face Moisturizer Clinically Tested for Sensitive Skin Sandalwood 3.3 Fl Oz (Pack of 1)

The Art of Shaving$45.044.7★2,602 rev

Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz

Proraso$15.614.6★2,443 rev

Newest

by launch date

Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz

Proraso$15.221,115 rev

4y ago

Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz

Proraso$13.395,399 rev

10y ago

Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz

Proraso$15.385,561 rev

15y ago

The Art of Shaving After-Shave Balm for Men - Face Moisturizer Clinically Tested for Sensitive Skin Unscented 3.3 Fl Oz /100 ml (Pack of 1)

The Art of Shaving$45.58755 rev

21y ago

Proraso After Shave Balm - Eucalyptus Oil & Menthol - Refreshing After Shave Cream for All Beard Types - Premium Italian Shaving for Men - 3.4oz

Proraso$15.564,623 rev

21y ago

What buyers say about art of shaving aftershave balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Great smell”

Quality-Overall14%

“This is a good year-round product”

Cutting/Trimming11%

“Best shaving cream”

Value For Money4%

“Great value”

Moist/Dry4%

“soothing general moisturizer”

Suitability Combination Skin3%

“Works perfect in my skin”

Suitability Dry Skin3%

“Smooth, Lightweight Balm That Calms Skin After Shaving”

Soft Feel3%

“leaving the skin feeling smooth”

Lather2%

“Great lather with a nice smell”

Durability2%

“Perfect for daily use — Proraso always delivers quality”

What buyers complain about

Smell29%

“Doesnt smell great”

Quality-Overall10%

“First shipment that quality is terrible”

Value For Money7%

“Waste of money”

Allergies6%

“My husband had severe allergic reaction”

Durability5%

“I do wish it lasted longer like some other brands”

Leak-Proof4%

“it always leaks when I travel”

Thickness3%

“This is probably not the best for thick stubble”

Instructions/User Manual/Troubleshooting3%

“Really no directions so you have to wing it”

Functionality-Overall2%

“May not work for you”

Advertised Vs Actual Product2%

“This item is inaccurately described on Amazon”

Top return reasons

Smell47%

Advertised Vs Actual Product9%

Product Condition9%

Moist/Dry5%

Defective Material/Parts5%

Functionality-Overall4%