Is aromatherapy body wash profitable to sell on Amazon United States?

The niche generates $294K/yr across 6 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (37/100).

How competitive is the aromatherapy body wash niche?

3 brands and 55 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aromatherapy body wash?

Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.

What does it cost to enter the aromatherapy body wash niche?

Listings span $8.32–$16.34; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 13,578 reviews — the moat a new listing must climb.

aromatherapy body wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Good$294K

$294K/yr · 157K searches

Avg price

Okay$11.24

avg listing price — sweet spot $15–$100

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Review moat

Bad13,577.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$8.32–$16.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aromatherapy body wash is a $294K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

aromatherapy body wash market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $281K–$337K; units × avg price
Conversion rate: 16.7%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Aveeno77%
Dove19%
Aveeno Baby4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 24 weeks — -9.8% search growth over the last 90 days.

Open Trend

Top aromatherapy body wash search terms

aveeno stress relief body wash27K/yr +5.7%20.0% conv.
aveeno lavender bodywash12K/yr +43.6%22.7% conv.
stress relief body wash17K/yr -9.1%3.0% conv.
aveeno body wash lavender19K/yr -13.5%19.9% conv.
aromatherapy body wash20K/yr -8.3%0.1% conv.
dove anti stress body wash12K/yr -19.4%11.9% conv.
aveeno lavender body wash21K/yr -62.9%15.8% conv.
dove anti stress6K/yr -13.7%5.5% conv.
dove stress relief body wash4K/yr -9.1%15.6% conv.
dove body wash anti stress4K/yr -17.0%14.7% conv.

All search terms

Top aromatherapy body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz

Aveeno$12.134.7★12,589 rev

Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent

Dove$9.764.6★2,891 rev

Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower Soap-Free 18 fl. oz

Aveeno$8.324.7★16,390 rev

Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz

Aveeno$16.344.7★35,331 rev

Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz

Aveeno Baby$10.894.8★12,001 rev

Newest

by launch date

Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent

Dove$9.762,891 rev

1y ago

Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent

Dove$10.032,265 rev

2y ago

Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz

Aveeno$16.3435,331 rev

7y ago

Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz

Aveeno$12.1312,589 rev

8y ago

Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower Soap-Free 18 fl. oz

Aveeno$8.3216,390 rev

8y ago

What buyers say about aromatherapy body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Relaxing smell”

Soft Feel12%

“Silky smooth”

Moist/Dry7%

“Moisturize well”

Value For Money7%

“Good value”

Quality-Overall6%

“Great product from Aveeno”

Lather3%

“Lovely light lavender fragrance and creamy lather”

Suitability Dry Skin2%

“moisturizes dry skin”

Advertised Vs Actual Product2%

“As described”

Suitability Combination Skin2%

“Good for Sensitive Skin”

Cleansing2%

“Leaves my body feeling clean and smooth”

What buyers complain about

Smell46%

“Doesnt smell good”

Leak-Proof7%

“leaking inside bag”

Motor Power4%

“Pump was broken”

Moist/Dry3%

“Made my skin DRY”

Defective Material/Parts3%

“Product arrived broken”

Adhesion/Stickiness2%

“It felt like a sticky residue”

Thickness2%

“it feels so much 'thicker' than regular soap”

Allergies2%

“Itchy skin”

Texture/Consistency-Overall2%

“the texture is slimy”

Oily/Greasy1%

“Leaves my skin oily feeling”

Top return reasons

Smell38%

Leak-Proof20%

Motor Power14%

Advertised Vs Actual Product8%

Size-Overall4%

Value For Money4%

Defective Material/Parts2%

Product Condition1%

Functionality-Overall1%

Dispensing Mechanism1%

Common questions

Is aromatherapy body wash profitable to sell on Amazon United States?: The niche generates $294K/yr across 6 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (37/100).
How competitive is the aromatherapy body wash niche?: 3 brands and 55 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aromatherapy body wash?: Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
What does it cost to enter the aromatherapy body wash niche?: Listings span $8.32–$16.34; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 13,578 reviews — the moat a new listing must climb.