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Aromatherapy Body Wash

Fail

The top 5 brands take 100% of clicks, so Aromatherapy Body Wash is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$294K/yr157K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
97%top-5 click share · 3 brands · 55 sellers

Flapen Score

Aromatherapy Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Aromatherapy Body Wash is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aromatherapy Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Aromatherapy Body Wash 157K times last year and spent an estimated $294K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
16.7%
Market size, estimated
$294Ka year
Top search term
aveeno stress relief body wash27K searches a year

02 · Price

A sale here is worth $11.24.

Listings sell for $11.24 on average, from $8.32 to $16.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $11.24 that is $34K to $45K a year per listing.

Average price
$11.24under the $15 to $100 sweet spot
Price range
$8.32–$16.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$45K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Cleansers. It carries 13,578 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Cleansers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
13,578per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Aromatherapy Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 219%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Aromatherapy Body Wash search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Aromatherapy Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno stress relief body wash27K/yr
  • aveeno lavender bodywash12K/yr
  • stress relief body wash17K/yr
  • aveeno body wash lavender19K/yr
  • aromatherapy body wash20K/yr
  • dove anti stress body wash12K/yr
  • aveeno lavender body wash21K/yr
  • dove anti stress6K/yr
  • dove stress relief body wash4K/yr
  • dove body wash anti stress4K/yr

Reviews and returns

What reviews say buyers love and hate about Aromatherapy Body Wash

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
0.4%of orders come back
“Doesnt smell good”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Aromatherapy Body Wash questions

Answered from the same tracked data.