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Aromatherapy Body Wash

brand-locked demand (top 5 brands take 100% of clicks) — Aromatherapy Body Wash doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48

Market size 51Growth 20Conversion 98Competition 3Returns 98Price range 17Avg price 44Brand share 0Review moat 20Quality gap 19
This niche Category average · 10,978 niches

Is Aromatherapy Body Wash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aromatherapy Body Wash is a $294K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Aromatherapy Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.8% over the last 90 days and 16.7% of searches end in a purchase.

$294K

revenue / yr

Units sold / yr30K
Search volume / yr-9.8%157K
Conversion rate16.7%
Avg price$11.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 55
Top-5 product click share97%
Open market0%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews13,578

Top Aromatherapy Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

$0$44K$88K$132K$177K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Aveeno77%
  • Dove19%
  • Aveeno Baby4%
  • Open — no brand owns it (0%)

Aromatherapy Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR16.7%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews13,578Avg BSR#100
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Aromatherapy Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aveeno stress relief body wash27K/yr
  • aveeno lavender bodywash12K/yr
  • stress relief body wash17K/yr
  • aveeno body wash lavender19K/yr
  • aromatherapy body wash20K/yr
  • dove anti stress body wash12K/yr
  • aveeno lavender body wash21K/yr
  • dove anti stress6K/yr
  • dove stress relief body wash4K/yr
  • dove body wash anti stress4K/yr

What reviews say buyers love and hate about Aromatherapy Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Smell39%

Relaxing smell

Soft Feel12%

Silky smooth

Moist/Dry7%

Moisturize well

Value For Money7%

Good value

Quality-Overall6%

Great product from Aveeno

What buyers complain about

71% of reviews
Smell46%

Doesnt smell good

Leak-Proof7%

leaking inside bag

Motor Power4%

Pump was broken

Moist/Dry3%

Made my skin DRY

Defective Material/Parts3%

Product arrived broken

Aromatherapy Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
38%
2Leak-Proof
20%
3Motor Power
14%
4Advertised Vs Actual Product
8%
5Size-Overall
4%

Common Aromatherapy Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aromatherapy Body Wash 37/100 on Amazon United States — Skip it. The niche generates $294K/yr across 6 tracked products. Search demand moved -9.8% over the last 90 days.
Aromatherapy Body Wash buyers on Amazon United States complain most about Smell, Leak-Proof, Motor Power, the themes mined from the niche's reviews. Its return rate is 0.4%.