Is armpit scrub profitable to sell on Amazon United States?

The niche generates $81K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the armpit scrub niche?

22 brands and 52 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in armpit scrub?

Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.6%.

When does demand for armpit scrub peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the armpit scrub niche?

Listings span $7.87–$32.11; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 5,040 reviews — the moat a new listing must climb.

armpit scrub

Worth a look

Shows low returns (0.6%), but a small market ($81K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.65

avg listing price — sweet spot $15–$100

Price range

Good$7.87–$32.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,040.22

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 120K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, armpit scrub is a $81K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

armpit scrub market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 4.6%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.1%
Avg brand age: 58 months
Avg seller age: 125 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

53%

Top 20: 92%

Open market

33%

Pacifica17%
Berlaney13%
AMOADO11%
Megababe10%
Carpe10%
ulluxe5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top armpit scrub search terms

armpit scrub20K/yr +74.0%4.2% conv.
underarm scrub15K/yr +17.9%4.3% conv.
underarm detox scrub31K/yr -26.7%6.8% conv.
exfoliante para axilas negras22K/yr +7.2%1.6% conv.
armpit exfoliator12K/yr +8.8%4.7% conv.
underarm exfoliator10K/yr +52.5%3.3% conv.
under arm detox scrub5K/yr +1.9%6.7% conv.
armpit detox scrub4K/yr +15.5%9.7% conv.

All search terms

Top armpit scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pacifica Underarm Body Scrub - Armpit Detox Coconut & Charcoal Deodorant Exfoliating & Nourishing for Natural Deodorant Users Aluminum-Free & Safe for Sensitive Skin Vegan & Cruelty-Free 7 fl oz

Pacifica$13.094.3★7,181 rev

Armpit Detox Scrub 8.8 oz for Women and Men Cooling Armpit Exfoliator with Aloe Vera and Walnut Shell Powder Shower Scrub for Sweat and Deodorant Buildup Mint Fresh Feel

Berlaney$13.974.4★385 rev

Armpit Detox Scrub with Green Tea Gentle Underarm Detoxifying Scrub for Odor Control Underarm Detox Exfoliating Body Scrub for Women & Men Deodorant Scrub Freshen Skin

AMOADO$10.144.6★77 rev

Carpe Exfoliating Underarm Scrub with Odor Protection Underarm Exfoliator to Improve Deodorant Performance - Energizing Minty Fresh Smell - Armpit Scrub for Women and Men

Carpe$14.864.6★1,281 rev

Megababe Underarm Bar Soap - Space Bar | With Detoxifying Charcoal for Odor Control | 4.5 oz

Megababe$7.874.5★2,311 rev

Newest

by launch date

Armpit Detox Scrub with Green Tea Gentle Underarm Detoxifying Scrub for Odor Control Underarm Detox Exfoliating Body Scrub for Women & Men Deodorant Scrub Freshen Skin

AMOADO$10.1477 rev

5mo ago

Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz

Native$9.67468 rev

5mo ago

Underarm Detox Scrub for Armpit Detox with Turmeric Vitamin C Armpit Scrub for Odor Control Exfoliating dark underarms Deep Cleanse Dark Spots Even Skin Tone Moisturizes Women Men Whole Body

MOSRROU$10.3995 rev

9mo ago

Dr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps Dark Spots Uneven Skin Tone Dead Skin Korean Skin Care

Dr.Melaxin$25.813,104 rev

10mo ago

medicube Body Peel Shot with Kojic Acid and Turmeric | Gentle Body Brightening & Exfoliating Serum with BHA LHA & PHA for Dead Skin Cells Uneven Looking Skin & Excess Sebum | 9.46 fl.oz

medicube$18.59745 rev

10mo ago

What buyers say about armpit scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell14%

“fresh scent”

Quality-Overall12%

“its super affordable for the quality”

Soft Feel11%

“Soft skin”

Suitability Combination Skin8%

“Excellent for textured skin”

Cleansing7%

“Cleanliness and freshness”

Efficiency6%

“Really effective product”

Value For Money4%

“Great value”

Suitability Dry Skin4%

“It works well to exfoliate”

Symptom Reduction4%

“got rid of dark spots”

Advertised Vs Actual Product4%

“Exactly as described”

What buyers complain about

Functionality-Overall19%

“Works not like I wanted”

Allergies8%

“itch like crazy”

Smell8%

“the scent is overpowering”

Value For Money5%

“Overpriced”

Skin Health5%

“Ruined my skin”

Advertised Vs Actual Product3%

“Not what it says it is”

Symptom Reduction3%

“no difference after increased use”

Size-Overall3%

“This container was very large”

Moist/Dry2%

“drying”

Quality-Overall2%

“Bad quality bottle”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product14%

Size-Overall13%

Leak-Proof9%

Smell7%

Product Condition6%

Defective Material/Parts5%