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Armpit Bacteria Killer

Fail

The top 5 brands take 97% of clicks, so Armpit Bacteria Killer is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$110K/yr112K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
86%top-5 click share · 6 brands · 22 sellers

Flapen Score

Armpit Bacteria Killer against its category

The dotted line is the Beauty & Personal Care average. Past it, Armpit Bacteria Killer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armpit Bacteria Killer market on Amazon at a glance

Shoppers on Amazon United States searched for Armpit Bacteria Killer 112K times last year and spent an estimated $110K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
7.2%
Market size, estimated
$110Ka year
Peak month
November2.0× the quietest month
Top search term
armpit bacteria killer47K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $7.87 to $33.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.71 that is $3K to $7K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$7.87–$33.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #68 within Cleansers. It carries 4,776 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#68in Cleansers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,776per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Armpit Bacteria Killer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$16K$33K$49K$66K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • DR. LIFT57%
  • Megababe22%
  • Chemist at Play6%
  • Katialis6%
  • Mölnlycke5%
  • Berlaney3%
  • Open — no brand owns it (0%)

Demand

Armpit Bacteria Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Armpit Bacteria Killer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • armpit bacteria killer47K/yr
  • dr lift antibacterial body wash14K/yr
  • underarm bacteria killer13K/yr
  • kill armpit bacteria10K/yr
  • armpit wash5K/yr
  • dr lift6K/yr
  • kill underarm bacteria8K/yr
  • underarm wash4K/yr
  • armpit bacteria remover4K/yr
  • dr lift body wash2K/yr

FAQ

Common Armpit Bacteria Killer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data