Armpit

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.5M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

17.5%

Market size, estimated

$5.5Ma year

Peak month

June29.3× the quietest month

Top search term

mitchum deodorant for women475K searches a year

Listings sell for $11.89 on average, from $4.14 to $27.57. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $11.89 that is $95K to $119K a year per listing.

Average price

$11.89under the $15 to $100 sweet spot

Price range

$4.14–$27.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

8,000–10,000

Revenue per listing a year

$95K–$119K

Returns

0.3%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #74 within Deodorants & Antiperspirants. It carries 7,539 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#74in Deodorants & Antiperspirants

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,539per listing

Listings tracked

42

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

75 months