Armani Code for Women

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

3.6%

Market size, estimated

$363Ka year

Peak month

August6.4× the quietest month

Top search term

gulf orchid86K searches a year

Listings sell for $28.14 on average, from $8.06 to $44.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $28.14 that is $56K to $70K a year per listing.

Average price

$28.14inside the $15 to $100 sweet spot

Price range

$8.06–$44.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$56K–$70K

Returns

0.0%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,312 within Deodorants & Antiperspirants. It carries 2,259 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

83%

Out of stock, average day

15.4%

Average rank

#1,312in Deodorants & Antiperspirants

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,259per listing

Listings tracked

12

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months