Is armani code cologne for men profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (48/100).

How competitive is the armani code cologne for men niche?

4 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in armani code cologne for men?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

What does it cost to enter the armani code cologne for men niche?

Listings span $25.44–$160.99; the average listing price is $95.56 (sweet spot $15–$100). The average incumbent carries 3,405 reviews — the moat a new listing must climb.

armani code cologne for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.1M searches

Avg price

Great$95.56

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good$25.44–$160.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,405.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, armani code cologne for men is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

armani code cologne for men market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $1.4M–$1.9M; units × avg price
Conversion rate: 1.3%
Avg BSR: #327
Page quality: 0%
Prime: 87%
Sponsored: 96%
Out of stock: 10.5%
Avg brand age: 85 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

Armani Beauty92%
AFLUXE4%
Generic2%
Emporio Armani2%

Demand

Weekly Amazon search volume, last 41 weeks — +2.2% search growth over the last 90 days.

Open Trend

Top armani code cologne for men search terms

armani code for men179K/yr +43.8%2.2% conv.
armani code284K/yr -13.9%1.4% conv.
armani cologne for men262K/yr -15.9%1.5% conv.
armani perfume for men56K/yr +21.6%0.5% conv.
armani code parfum51K/yr +2.8%1.3% conv.
armani cologne37K/yr -3.4%0.9% conv.
perfume armani para hombre26K/yr -5.5%0.4% conv.
armani code cologne for men56K/yr -34.5%1.8% conv.
giorgio armani perfume for men25K/yr -15.7%0.8% conv.
armani code perfume10K/yr +45.0%0.3% conv.

All search terms

Top armani code cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Armani Beauty- Code - Eau de Toilette - Cologne for Men - Ambery Woody Fragrance - Citrus Lavandin Tonka Bean Notes - 4.2 Fl Oz

Armani Beauty$112.334.7★1,946 rev

Armani Beauty Code Parfum Cologne for Men Fresh & Aromatic Mens Fragrance Bergamot Clary Sage Tonka Bean Notes - 4.2 Fl Oz

Armani Beauty$159.354.6★1,060 rev

Armani Beauty Code Eau de Parfum Cologne for Men Fougre Ambery Spicy Mens Fragrance Green Mandarin Nutmeg Tonka Bean Notes - 2.5 Fl Oz

Armani Beauty$101.304.6★1,563 rev

Armani Beauty- Code - Eau de Toilette - Cologne for Men - Ambery Woody Fragrance - Citrus Lavandin Tonka Bean Notes - 2.5 Fl Oz

Armani Beauty$102.374.7★1,946 rev

Armani Beauty - Acqua di Gio - Eau de Toilette - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 1.0 Fl Oz

Armani Beauty$58.554.7★25,684 rev

Newest

by launch date

Armani Code 125ml Eau de Parfum by Giorgio Armani

Armani Beauty$115.495 rev

2mo ago

Armani Beauty Acqua di Gio Travel Gift Set for Men 2-Piece Mini Cologne Set Eau de Toilette & Profondo Eau de Parfum Fresh Aquatic Woody Scent Marine Citrus Notes 0.5 fl oz Each

Armani Beauty$50.0820 rev

4mo ago

Codee Cologne for Men Eau De Toillete Spray 4.2 Fl Oz (Pack of 1)

Generic$79.127 rev

5mo ago

Armani Beauty - Stronger With You - Parfum - Cologne for Men - Woody & Ambery Fragrance - Rum Bergamot Lavendar Cedarwood and Vanilla Notes - 3.4 Fl Oz

Armani Beauty$104.961,129 rev

1y ago

AFLUXE Mens Cologne Amazing Code Combo Eau De Toilette for Men-Fresh Romantic Scent Perfume for Men 3.4 Fl Oz Each Natural Spray For All Skin Daily Used

AFLUXE$25.4471 rev

1y ago

What buyers say about armani code cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Amazing fragrance”

Quality-Overall7%

“Good quality cologne”

Value For Money6%

“Worth the price”

Durability3%

“Longevity is solid”

Advertised Vs Actual Product2%

“As advertised”

Gifting Purpose1%

“Highly recommended to add to your collection or to give as a gift”

Size-Overall1%

“Perfect size”

Soft Feel1%

“His skin does somehow seem soft after shaving”

Suitability Winter Weather0%

“Perfect for cool weather, especially fall and winter nights”

Cleansing0%

“It is surprisingly long-lasting for an eau de toilette”

What buyers complain about

Smell36%

“No smell”

Value For Money13%

“Waste of money”

Durability10%

“Not long lasting”

Advertised Vs Actual Product9%

“Description is misleading”

Size-Overall4%

“Prize doesnt match size”

Strength4%

“It is not very strong”

Quality-Overall3%

“Cheap Do Not Buy”

Functionality-Overall2%

“It will not spray after trying over”

Stain Resistance1%

“stains my clothes”

Oily/Greasy1%

“no long lasting needs more oil than alcohol”

Top return reasons

Smell39%

Advertised Vs Actual Product20%

Durability5%

Functionality-Overall4%

Value For Money4%

Size-Overall4%

Defective Material/Parts3%

Product Condition3%

Adhesion/Stickiness3%

Wrist Fit3%

Common questions

Is armani code cologne for men profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (48/100).
How competitive is the armani code cologne for men niche?: 4 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in armani code cologne for men?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
What does it cost to enter the armani code cologne for men niche?: Listings span $25.44–$160.99; the average listing price is $95.56 (sweet spot $15–$100). The average incumbent carries 3,405 reviews — the moat a new listing must climb.