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Armani Code Cologne for Men

Fail

The top 5 brands take 100% of clicks, so Armani Code Cologne for Men is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$1.4M/yr1.1M searches / yr
90-day growth
+2.2%search demand this quarter
Competition
52%top-5 click share · 4 brands · 28 sellers

Flapen Score

Armani Code Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Armani Code Cologne for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armani Code Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Armani Code Cologne for Men 1.1M times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
1.3%
Market size, estimated
$1.4Ma year
Top search term
armani code for men179K searches a year

02 · Price

A sale here is worth $95.56.

Listings sell for $95.56 on average, from $25.44 to $160.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $95.56 that is $48K to $72K a year per listing.

Average price
$95.56inside the $15 to $100 sweet spot
Price range
$25.44–$160.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$48K–$72K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #327 within Men's. It carries 3,405 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
10.5%
Average rank
#327in Men's
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,405per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
85 months

Products

Top Armani Code Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 32%
  • Brand 42%

Demand

Armani Code Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Armani Code Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armani code for men179K/yr
  • armani code284K/yr
  • armani cologne for men262K/yr
  • armani perfume for men56K/yr
  • armani code parfum51K/yr
  • armani cologne37K/yr
  • perfume armani para hombre26K/yr
  • armani code cologne for men56K/yr
  • giorgio armani perfume for men25K/yr
  • armani code perfume10K/yr

Reviews and returns

What reviews say buyers love and hate about Armani Code Cologne for Men

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.1%of orders come back
“No smell”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Armani Code Cologne for Men questions

Answered from the same tracked data.