armani blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Price range
Good$4.43–$37.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$363K$363K/yr · 831K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,599.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, armani blush is a $363K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
armani blush market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $308K–$385K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 10.3%
- Avg brand age
- 58 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Milani73%
- Essence Cosmetics14%
- MAC10%
- NYX PROFESSIONAL MAKEUP2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -9.4% search growth over the last 90 days.Top armani blush search terms
- milani blush284K/yr
- milani baked blush145K/yr
- essence blush107K/yr
- mac blush94K/yr
- essence highlighter28K/yr
- mac blush for cheeks28K/yr
- blush milani18K/yr
- essence baked blush14K/yr
- milano blush11K/yr
- milani dolce pink blush12K/yr
Top armani blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink
Milani$12.854.6★30,796 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Luminoso
Milani$12.844.6★30,796 rev
Milani Rose Blush Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Natural Matte Finish -Wild Rose
Milani$9.834.5★6,687 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Sparkling Ros
Milani$12.834.6★30,796 rev
essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)
Essence Cosmetics$5.624.3★941 rev
Newest
by launch date
essence | Soft Baked Blush | Buildable Color & Radiant Glow | Silky-Soft Blendable Texture | Lightweight Natural Finish | Vegan & Cruelty Free (30 | Rose All Day)
Essence Cosmetics$6.8845 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink
Milani$12.8530,796 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Luminoso
Milani$12.8430,796 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Sparkling Ros
Milani$12.8330,796 rev
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Pink Panna Cotta
Milani$12.8430,796 rev
Trending
90-day click momentumessence | Soft Baked Blush | Buildable Color & Radiant Glow | Silky-Soft Blendable Texture | Lightweight Natural Finish | Vegan & Cruelty Free (30 | Rose All Day)
Essence Cosmetics$6.884.2★
essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)
Essence Cosmetics$5.624.3★
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Luminoso
Milani$12.844.6★
essence | Baby Got Blush (30 | Ros All Day) | Easy to Apply & Blend Pigmented Cream Blush Stick | Vegan & Cruelty Free | Free From Gluten Parabens Alcohol & Microplastic Particles
Essence Cosmetics$4.434.3★
MAC Sheertone Powder Blush for Women GINGERLY 0.21 Ounce
MAC$28.324.6★
What buyers say about armani blush
What buyers praise and complain about, mined from review topics.What buyers love
“Great shade”
“Goes on smoothly”
“Luxury quality at an affordable price”
“has a nice glowing effect”
“blends beautifully into the skin”
“Great product for the price”
“Apply Sparingly”
“stays well all day”
“The texture feels silky”
“Love this blush it looks so good on the cheeks”
What buyers complain about
“Way darker than advertised”
“No shimmer glow color”
“I guess it easily breaks”
“And the texture is definitely not as smooth”
“The only downside is that when I put my brush in”
“Product came used and not sealed”
“Photo is deceptive”
“Horrible stiff formula”
“Product itself was very dry”
“I dont use”
Top return reasons
Common questions
- Is armani blush profitable to sell on Amazon United States?
- The niche generates $363K/yr across 18 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the armani blush niche?
- 4 brands and 87 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in armani blush?
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Durability. The return rate is 1.8%.
- What does it cost to enter the armani blush niche?
- Listings span $4.43–$37.25; the average listing price is $15.38 (sweet spot $15–$100). The average incumbent carries 9,599 reviews — the moat a new listing must climb.