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Armani Blush

Fail

The top 5 brands take 100% of clicks, so Armani Blush is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$363K/yr831K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
66%top-5 click share · 4 brands · 87 sellers

Flapen Score

Armani Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Armani Blush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armani Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Armani Blush 831K times last year and spent an estimated $363K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
2.8%
Market size, estimated
$363Ka year
Peak month
January2.2× the quietest month
Top search term
milani blush284K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $4.43 to $37.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.38 that is $8K to $12K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$4.43–$37.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #117 within Face. It carries 9,599 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#117in Face
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
9,599per listing
Listings tracked
18

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Armani Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 214%
  • Brand 310%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Armani Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Armani Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milani blush284K/yr
  • milani baked blush145K/yr
  • essence blush107K/yr
  • mac blush94K/yr
  • essence highlighter28K/yr
  • mac blush for cheeks28K/yr
  • blush milani18K/yr
  • essence baked blush14K/yr
  • milano blush11K/yr
  • milani dolce pink blush12K/yr

Reviews and returns

What reviews say buyers love and hate about Armani Blush

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Color”
42%of negative reviews mention “Color”
1.8%of orders come back
“Way darker than advertised”
A buyer, on “Color”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Armani Blush questions

Answered from the same tracked data.