Is ariana grande wicked profitable to sell on Amazon United States?

The niche generates $158K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (35/100).

How competitive is the ariana grande wicked niche?

4 brands and 45 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ariana grande wicked?

Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 1.3%.

What does it cost to enter the ariana grande wicked niche?

Listings span $14.83–$72.32; the average listing price is $42.38 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.

ariana grande wicked

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$42.38

avg listing price — sweet spot $15–$100

Price range

Incredible$14.83–$72.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great230.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$158K

$158K/yr · 173K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-41.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, ariana grande wicked is a $158K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

ariana grande wicked market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $170K–$212K; units × avg price
Conversion rate: 2.2%
Avg BSR: #1,352
Page quality: 0%
Prime: 60%
Sponsored: 20%
Out of stock: 25.2%
Avg brand age: 54 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Victoria's Secret66%
r.e.m. beauty27%
Ariana Grande4%
Bath & Body Works3%

Demand

Weekly Amazon search volume, last 20 weeks — -41.8% search growth over the last 90 days.

Open Trend

Top ariana grande wicked search terms

wicked perfume86K/yr -45.8%0.9% conv.
victoria secret wicked perfume5K/yr +5.1%5.9% conv.
wicked perfume ariana grande15K/yr -37.4%0.5% conv.
glinda perfume13K/yr -54.9%0.1% conv.
wicked victoria secret perfume4K/yr -10.1%6.1% conv.
victoria secret wicked3K/yr +19.8%2.6% conv.
ariana grande wicked perfume11K/yr -42.9%0.0% conv.
wicked perfume victorias secret2K/yr +27.0%6.4% conv.
wicked for good perfume5K/yr -45.8%0.3% conv.
wicked perfume glinda5K/yr -60.1%0.5% conv.

All search terms

Top ariana grande wicked products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victorias Secret Wicked Perfume For Women Eau De Parfum 3.4 Fl Oz - Warm Scent with Freesia Black Sugar Tahitian Vanilla

Victoria's Secret$47.134.8★51 rev

r.e.m. beauty by Ariana Grande Wicked: for Good | Youve been Glinda-fied! Makeup and Fragrance Set | Color Changing Lip Oil Blush Trio Fruity & Floral Fragrance | 3 Count

r.e.m. beauty$59.214.8★110 rev

Victorias Secret WIcked Eau de Parfum Prefume 1.7 fl. oz.

Victoria's Secret$31.884.7★136 rev

Victorias Secret Wicked Fragrance Mist 8.4 fl. oz.

Victoria's Secret$26.644.6★170 rev

Bath & Body Works Wicked Vanilla Woods Fine Fragrance Mist 8 fl oz | Soft Vanilla Lavender Blossom & Enchanted Woods Scent

Bath & Body Works$14.834.5★27 rev

Newest

by launch date

Ariana Grande r.e.m. Cherry Eclipse Eau de Parfum - Ambery Fruity Fragrance for Women - 3.4 Fl. Oz.

Ariana Grande$72.3224 rev

5mo ago

r.e.m. beauty by Ariana Grande Wicked: for Good | Youve been Glinda-fied! Makeup and Fragrance Set | Color Changing Lip Oil Blush Trio Fruity & Floral Fragrance | 3 Count

r.e.m. beauty$59.21110 rev

8mo ago

Wicked Elphaba Enchanted Eau de Parfum - 3.4 Fl Oz

Ariana Grande$69.6666 rev

8mo ago

r.e.m. beauty by Ariana Grande Wicked: For Good | So Popular pH Adaptive Lip Oil | Universally Flattering Pink Tone for All Skin Tones | 4.8 ml

r.e.m. beauty$21.91399 rev

9mo ago

Bath & Body Works Wicked Vanilla Woods Fine Fragrance Mist 8 fl oz | Soft Vanilla Lavender Blossom & Enchanted Woods Scent

Bath & Body Works$14.8327 rev

11mo ago

What buyers say about ariana grande wicked

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Scent as stated”

Color22%

“Very cool color pink”

Quality-Overall4%

“This wicked for good makeup set is such good quality”

Advertised Vs Actual Product3%

“just as advertised”

Durability3%

“Lasts all day”

Brightness/Shine/Glow2%

“has a great shine, and gives a bit of color”

Ease Of Application1%

“Exciting application”

Value For Money1%

“You also cant beat the price”

Ease Of Use1%

“I like the huge mirror, I find it to be very practical and usable”

Moist/Dry1%

“I find this moisturizing”

What buyers complain about

Smell22%

“Scent does not last”

Color18%

“Way too bright pink”

Value For Money14%

“To me, it has that expensive”

Durability7%

“Doesnt last”

Product Condition4%

“Dont know if product is old”

Advertised Vs Actual Product4%

“Not the same”

Size-Overall2%

“size down for pushup”

Brightness/Shine/Glow2%

“isnt sparkly”

Oily/Greasy1%

“The So popular ph adaptive lip oil was very oily”

Ease Of Use1%

“I had a bit of trouble getting the lid on”

Top return reasons

Size-Overall49%

Color16%

Chest Fit14%

Advertised Vs Actual Product6%

Thin3%

Shoulder Fit2%

Adhesion/Stickiness2%

Product Condition2%

Quality-Overall2%

Value For Money2%

Common questions

Is ariana grande wicked profitable to sell on Amazon United States?: The niche generates $158K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (35/100).
How competitive is the ariana grande wicked niche?: 4 brands and 45 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ariana grande wicked?: Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 1.3%.
What does it cost to enter the ariana grande wicked niche?: Listings span $14.83–$72.32; the average listing price is $42.38 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.