Is Argan Oil Shampoo and Conditioner profitable to sell on Amazon United States?

Flapen scores Argan Oil Shampoo and Conditioner 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $3.4M a year across 22 tracked products. 6 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +21.5% in the last 90 days.

How competitive is the Argan Oil Shampoo and Conditioner niche on Amazon United States?

8 brands and 25 sellers compete in Argan Oil Shampoo and Conditioner on Amazon United States. The top 5 Argan Oil Shampoo and Conditioner products take 53% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Argan Oil Shampoo and Conditioner?

Argan Oil Shampoo and Conditioner buyers on Amazon United States complain most about Smell, Value For Money, and Moist/Dry. An estimated 0.7% of orders come back.

When does demand for Argan Oil Shampoo and Conditioner peak?

Search demand for Argan Oil Shampoo and Conditioner on Amazon United States is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Argan Oil Shampoo and Conditioner niche?

Argan Oil Shampoo and Conditioner sells for $42.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.75 to $89.59. The average product has 14,862 reviews, the count a new listing must catch up to.

Argan Oil Shampoo and Conditioner

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 96% of clicks, so Argan Oil Shampoo and Conditioner is a Maybe.

Flapen Score: 63
63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size: $3.4M/yr852K searches / yr
90-day growth: +21.5%search demand this quarter
Competition: 53%top-5 click share · 8 brands · 25 sellers

Flapen Score

Argan Oil Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Shampoo and Conditioner is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Argan Oil Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Argan Oil Shampoo and Conditioner 852K times last year and spent an estimated $3.4M. The top 5 brands take 96% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months: 852K
Growth, 90 days vs prior 90: +21.5%
Conversion, latest week: 9.4%
Market size, estimated: $3.4Ma year
Peak month: June1.7× the quietest month
Top search term: moroccan oil shampoo and conditioner525K searches a year

02 · Price

A sale here is worth $42.85.

Listings sell for $42.85 on average, from $11.75 to $89.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $42.85 that is $86K to $107K a year per listing.

Average price: $42.85inside the $15 to $100 sweet spot
Price range: $11.75–$89.59
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $86K–$107K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #156 within Shampoo & Conditioner Sets. It carries 14,862 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 2.0%
Average rank: #156in Shampoo & Conditioner Sets
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 14,862per listing
Listings tracked: 22

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 75 months

Products

Top Argan Oil Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

Brand 171%
Brand 212%
Brand 36%
Brand 45%
Brand 52%
Brand 61%
Open — no brand owns it (2 brands, 3%)

Demand

Argan Oil Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Argan Oil Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

moroccan oil shampoo and conditioner525K/yr +34.3%3.2% conv.
morrocan oil hydrating shampoo hair products shampoo and conditioner78K/yr +15.6%5.3% conv.
argan oil shampoo and conditioner64K/yr +5.3%6.9% conv.
moroccanoil shampoo and conditioner38K/yr -1.2%1.5% conv.
argon oil shampoo and conditioner set31K/yr +3.1%9.8% conv.
moroccan shampoo and conditioner19K/yr +21.2%1.8% conv.
moroccan oil shampoo and conditioner set19K/yr -19.6%2.4% conv.
moroccan oil shampoo and conditioner value pack6K/yr +28.6%4.2% conv.
argan shampoo and conditioner8K/yr -8.0%5.7% conv.
morocco shampoo and conditioner7K/yr +11.2%2.5% conv.