Argan Oil Shampoo
FailThe top 5 brands take 95% of clicks, so Argan Oil Shampoo is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $351K/yr253K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 65 sellers
Flapen Score
Argan Oil Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Shampoo is stronger. Inside it, weaker.
Market
The Argan Oil Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Argan Oil Shampoo 253K times last year and spent an estimated $351K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $351Ka year
- Peak month
- May4.5× the quietest month
- Top search term
- argan oil shampoo143K searches a year
02 · Price
A sale here is worth $15.50.
Listings sell for $15.50 on average, from $4.88 to $25.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $15.50 that is $23K to $31K a year per listing.
- Average price
- $15.50inside the $15 to $100 sweet spot
- Price range
- $4.88–$25.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $23K–$31K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Shampoo & Conditioner Sets. It carries 14,451 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Shampoo & Conditioner Sets
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 14,451per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Argan Oil Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
65
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 164%
- Brand 217%
- Brand 38%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Argan Oil Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Oct · busiest ÷ quietest = 4.5×
Search terms
Top Argan Oil Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- argan oil shampoo143K/yr
- argan shampoo23K/yr
- shampoo argan oil16K/yr
- ogx argan oil shampoo10K/yr
- argon oil shampoo14K/yr
- argan oil of morocco shampoo10K/yr
- ogx argan oil of morocco shampoo6K/yr
- shampoo argan5K/yr
- argon shampoo4K/yr
- ogx argan oil shampoo and conditioner set4K/yr
Reviews and returns
What reviews say buyers love and hate about Argan Oil Shampoo
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Argan Oil Shampoo questions
Answered from the same tracked data.









