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Argan Oil Shampoo

Fail

The top 5 brands take 95% of clicks, so Argan Oil Shampoo is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$351K/yr253K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
71%top-5 click share · 7 brands · 65 sellers

Flapen Score

Argan Oil Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Shampoo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Argan Oil Shampoo 253K times last year and spent an estimated $351K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
9.0%
Market size, estimated
$351Ka year
Peak month
May4.5× the quietest month
Top search term
argan oil shampoo143K searches a year

02 · Price

A sale here is worth $15.50.

Listings sell for $15.50 on average, from $4.88 to $25.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $15.50 that is $23K to $31K a year per listing.

Average price
$15.50inside the $15 to $100 sweet spot
Price range
$4.88–$25.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Shampoo & Conditioner Sets. It carries 14,451 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#297in Shampoo & Conditioner Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
14,451per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Argan Oil Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

65

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 164%
  • Brand 217%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Argan Oil Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Oct · busiest ÷ quietest = 4.5×

Search terms

Top Argan Oil Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • argan oil shampoo143K/yr
  • argan shampoo23K/yr
  • shampoo argan oil16K/yr
  • ogx argan oil shampoo10K/yr
  • argon oil shampoo14K/yr
  • argan oil of morocco shampoo10K/yr
  • ogx argan oil of morocco shampoo6K/yr
  • shampoo argan5K/yr
  • argon shampoo4K/yr
  • ogx argan oil shampoo and conditioner set4K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil Shampoo

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.5%of orders come back
“Unpleasant smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Argan Oil Shampoo questions

Answered from the same tracked data.