Is argan oil shampoo profitable to sell on Amazon United States?

The niche generates $351K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (47/100).

How competitive is the argan oil shampoo niche?

7 brands and 65 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in argan oil shampoo?

Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.5%.

When does demand for argan oil shampoo peak?

Demand peaks in Apr–May–Jun–Oct; the busiest month runs 4.5× the quietest.

What does it cost to enter the argan oil shampoo niche?

Listings span $4.88–$25.18; the average listing price is $15.50 (sweet spot $15–$100). The average incumbent carries 14,451 reviews — the moat a new listing must climb.

argan oil shampoo

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.50

avg listing price — sweet spot $15–$100

Market size

Good$351K

$351K/yr · 253K searches

Price range

Good$4.88–$25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad14,450.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, argan oil shampoo is a $351K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

argan oil shampoo market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $388K–$465K; units × avg price
Conversion rate: 9.0%
Avg BSR: #297
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

OGX64%
PURE NATURE LUX SPA17%
Herbal Essences8%
HASK4%
Creme of Nature3%
Artnaturals3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Oct · busiest ÷ quietest = 4.5×

Open Trend

Top argan oil shampoo search terms

argan oil shampoo143K/yr +0.7%8.3% conv.
argan shampoo23K/yr +22.7%5.4% conv.
shampoo argan oil16K/yr +15.2%7.6% conv.
ogx argan oil shampoo10K/yr +68.2%14.5% conv.
argon oil shampoo14K/yr +18.7%10.7% conv.
argan oil of morocco shampoo10K/yr +40.5%11.3% conv.
ogx argan oil of morocco shampoo6K/yr +47.5%9.5% conv.
shampoo argan5K/yr +9.4%6.7% conv.
argon shampoo4K/yr +28.5%9.0% conv.
ogx argan oil shampoo and conditioner set4K/yr -52.7%14.2% conv.

All search terms

Top argan oil shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Renewing + Argan Oil of Morocco Shampoo Damage Repair Shampoo & Argan Oil to Help Strengthen & Repair Dry Damaged Hair Paraben-Free Sulfate-Free Surfactants 25.4 fl. oz

OGX$11.264.6★15,674 rev

OGX Renewing + Argan Oil of Morocco Shampoo Damage Repairing Shampoo & Argan Oil to Help Strengthen & Repair Dry Damaged Hair Paraben-Free Sulfate-Free Surfactants 13 fl. Oz

OGX$4.884.6★15,674 rev

OGX Renewing + Argan Oil of Morocco Shampoo & Conditioner Set Damage Repairing Shampoo & Conditioner Helps Strengthen & Repair Dry Damaged Hair Sulfate-Free Surfactants 13 fl. Oz 2 Pack

OGX$11.754.5★13,195 rev

Moroccan Argan Oil Shampoo - Sulfate SLS Paraben Free Moisturizing Treatment for Women and Men - For All Types Including Curly Dry Damaged and Oily Hair - Hydrating and Nourishing - Salon Grade

PURE NATURE LUX SPA$16.414.6★5,040 rev

Argan Oil Shampoo and Conditioner Set - Sulfate Free Moroccan Care with Keratin - For Curly Straight Dry and Damaged Hair - Moisturizing Hydrating Anti Frizz Salon Technology

PURE NATURE LUX SPA$25.184.5★26,692 rev

Newest

by launch date

Herbal Essences Argan Oil Paraben Free Shampoo Hair Repair 20.2 fl oz with Certified Camellia Oil and Aloe Vera For All Hair Types Especially Damaged Hair

Herbal Essences$13.2783 rev

4mo ago

Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture and Shine Shampoo and Intensive Conditioning Treatment Set Hydrating Shine-Enhancing Hair Care Duo 2 Count 12 oz Each

Creme of Nature$14.08928 rev

1y ago

Moroccan Argan Oil Shampoo and Conditioner Set - Sulfate Free with No Parabens - Botanicals for Women and Men - Professional Moisturizing Anti Frizz Hydrating Solution for Dry Wavy and Curly Hair

BELLISSO$24.1546,563 rev

6y ago

OGX Renewing + Argan Oil of Morocco Shampoo & Conditioner Set Helps Strengthen & Repair Dry Damaged Hair Paraben-Free Sulfate-Free Surfactants 25.4 fl. Oz (Pack of 2)

OGX$23.3513,195 rev

7y ago

Herbal Essences Argan Oil Repair Shampoo & Conditioner Set Moisturizes & Smoothes Paraben-Free Color-Safe pH-Balanced Citrus Scent 20.2 Fl Oz 2-Pack

Herbal Essences$21.1923,163 rev

7y ago

What buyers say about argan oil shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“it has an exquisite scent”

Quality-Overall15%

“Excellent Product”

Soft Feel15%

“Leaves Hair Soft”

Moist/Dry6%

“Very moisturizing”

Value For Money5%

“Good price”

Hair Growth5%

“helped my hair loss even.”

Cleansing3%

“cleans my hair well as well”

Advertised Vs Actual Product2%

“Exactly as described”

Suitability Straight Hair2%

“My hair looks great works well together”

Lather2%

“It does get a nice rich lather”

What buyers complain about

Smell22%

“Unpleasant smell”

Moist/Dry10%

“its not moisturizing anymore”

Hair Related5%

“My hair tends to tangle from the curls”

Suitability Short Hair5%

“So bad for your hair I would not recommend buying”

Leak-Proof3%

“Arrived Open and Leaking”

Value For Money3%

“Waste of money”

Damage/Burn Hair3%

“Broke down my hair”

Functionality-Overall3%

“Doesn't work”

Allergies2%

“Itchy scalp after use”

Ingredients-Overall2%

“Formula and entire ingredient list has now changed”

Top return reasons

Smell23%

Leak-Proof13%

Size-Overall8%

Advertised Vs Actual Product8%

Value For Money6%

Moist/Dry5%