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Argan Oil Serum

Fail

The top 5 brands take 100% of clicks, so Argan Oil Serum is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$93K/yr78K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
52%top-5 click share · 5 brands · 72 sellers

Flapen Score

Argan Oil Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Serum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Argan Oil Serum 78K times last year and spent an estimated $93K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
7.0%
Market size, estimated
$93Ka year
Top search term
one n only argan oil17K searches a year

02 · Price

A sale here is worth $16.93.

Listings sell for $16.93 on average, from $6.70 to $50.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.93 that is $2K to $4K a year per listing.

Average price
$16.93inside the $15 to $100 sweet spot
Price range
$6.70–$50.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Hair Treatment Oils. It carries 6,172 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#336in Hair Treatment Oils
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,172per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Argan Oil Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

0%

  • Brand 167%
  • Brand 227%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Argan Oil Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Argan Oil Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one n only argan oil17K/yr
  • one and only argan oil12K/yr
  • herstyler flat iron10K/yr
  • argan oil treatment for hair7K/yr
  • herstyler7K/yr
  • argan oil serum5K/yr
  • one n only5K/yr
  • argan oil treatment7K/yr
  • her styler flat iron hair straightener4K/yr
  • argan oil serum for hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil Serum

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.7%of orders come back
“Bad Smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Argan Oil Serum questions

Answered from the same tracked data.