Argan Oil Serum
FailThe top 5 brands take 100% of clicks, so Argan Oil Serum is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $93K/yr78K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 72 sellers
Flapen Score
Argan Oil Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Serum is stronger. Inside it, weaker.
Market
The Argan Oil Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Argan Oil Serum 78K times last year and spent an estimated $93K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $93Ka year
- Top search term
- one n only argan oil17K searches a year
02 · Price
A sale here is worth $16.93.
Listings sell for $16.93 on average, from $6.70 to $50.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.93 that is $2K to $4K a year per listing.
- Average price
- $16.93inside the $15 to $100 sweet spot
- Price range
- $6.70–$50.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Hair Treatment Oils. It carries 6,172 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #336in Hair Treatment Oils
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,172per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Argan Oil Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
72
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
0%
- Brand 167%
- Brand 227%
- Brand 34%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Argan Oil Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Argan Oil Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one n only argan oil17K/yr
- one and only argan oil12K/yr
- herstyler flat iron10K/yr
- argan oil treatment for hair7K/yr
- herstyler7K/yr
- argan oil serum5K/yr
- one n only5K/yr
- argan oil treatment7K/yr
- her styler flat iron hair straightener4K/yr
- argan oil serum for hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Argan Oil Serum
We read the reviews and the return reasons for every product selling here.
“Bad Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Argan Oil Serum questions
Answered from the same tracked data.









