argan oil lotion
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.89–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$270K$270K/yr · 174K searches
Review moat
Okay1,654.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, argan oil lotion is a $270K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
argan oil lotion market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $203K–$271K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #321
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Hempz55%
- Vaseline45%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top argan oil lotion search terms
- hempz glow getter24K/yr
- vaseline radiant38K/yr
- vaseline radiant x26K/yr
- vaseline radiant body lotion12K/yr
- hempz glow getter body lotion11K/yr
- hempz star dust5K/yr
- glowing body lotion5K/yr
- vaseline radiant body cream17K/yr
- hempz shimmer body lotion4K/yr
- hemp glow getter shimmer lotion4K/yr
Top argan oil lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hempz Glow Getter Body Lotion Hydrating Moisturizer with Shimmer 17 oz.
Hempz$16.044.5★3,426 rev
Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz
Vaseline$11.144.6★3,101 rev
Vaseline Radiant X Even Tone Nourishing Body Lotion With 1% Niacinamide Coconut Oil Vitamin C & Peptides 11 oz
Vaseline$11.294.4★1,860 rev
Hempz NEW Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 17 oz.
Hempz$19.114.5★3,426 rev
Hempz Mini Glow Getter Body Lotion Hydrating Moisturizer with Shimmer 2.25 oz.
Hempz$6.114.5★3,426 rev
Newest
by launch date
Hempz Mini Shimmer Lotion Set Gold Silver and Rose Gold Moisturizer Glimmer Goddess Radiant Skin Travel Kit 3 pack TSA Approved 2.25 oz
Hempz$12.8744 rev
Hempz NEW Mini Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 2.25 fl.oz.
Hempz$5.893,426 rev
Hempz NEW Star Dust Body Lotion Iridescent Glow Shimmer Passionfruit and Wild Orchid Hydrating and Nourishing Moisturizer 17 oz.
Hempz$19.113,426 rev
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.322,710 rev
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.312,787 rev
Trending
90-day click momentumHempz Mini Shimmer Lotion Set Gold Silver and Rose Gold Moisturizer Glimmer Goddess Radiant Skin Travel Kit 3 pack TSA Approved 2.25 oz
Hempz$12.874.5★
Hempz Glow Getter Gradual Self-Tanning Light to Medium 7.5 oz.
Hempz$14.324.3★
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.314.5★
Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.324.5★
Hempz Glow Getter Body Lotion Hydrating Moisturizer with Shimmer 17 oz.
Hempz$16.044.5★
What buyers say about argan oil lotion
What buyers praise and complain about, mined from review topics.What buyers love
“doesnt smell bad”
“Nice shimmer”
“Super hydrating”
“Leaves skin soft”
“GREAT PRODUCT FOR YOUR SKIN”
“Really good quality”
“Great value”
“Works great for dry skin”
“Works as it should”
“the color is pretty”
What buyers complain about
“No scent”
“too greasy”
“No glitter”
“Looked used”
“leaks”
“Bottle was smaller than I thought, as well”
“Allergic reaction”
“The stickiness did go down over time though”
“not moisturizing”
“Not worth the price”
Top return reasons
Common questions
- Is argan oil lotion profitable to sell on Amazon United States?
- The niche generates $270K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the argan oil lotion niche?
- 2 brands and 39 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in argan oil lotion?
- Top complaints mined from reviews: Smell, Oily/Greasy, Brightness/Shine/Glow. The return rate is 0.8%.
- When does demand for argan oil lotion peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the argan oil lotion niche?
- Listings span $5.89–$38.90; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.