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Argan Oil Conditioner

Fail

The top 5 brands take 96% of clicks, so Argan Oil Conditioner is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$178K/yr139K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
63%top-5 click share · 7 brands · 83 sellers

Flapen Score

Argan Oil Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Argan Oil Conditioner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Argan Oil Conditioner 139K times last year and spent an estimated $178K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
10.7%
Market size, estimated
$178Ka year
Peak month
November2.5× the quietest month
Top search term
argan oil conditioner56K searches a year

02 · Price

A sale here is worth $11.90.

Listings sell for $11.90 on average, from $4.90 to $25.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.90 that is $9K to $12K a year per listing.

Average price
$11.90under the $15 to $100 sweet spot
Price range
$4.90–$25.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #534 within Conditioners. It carries 9,581 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#534in Conditioners
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
9,581per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Argan Oil Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

83

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

1%

  • Brand 148%
  • Brand 228%
  • Brand 313%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Argan Oil Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Argan Oil Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • argan oil conditioner56K/yr
  • creme of nature conditioner21K/yr
  • cream of nature conditioner11K/yr
  • ogx argan oil conditioner7K/yr
  • argon oil conditioner for hair6K/yr
  • argan conditioner7K/yr
  • creme of nature deep conditioning treatment4K/yr
  • argan oil of morocco conditioner5K/yr
  • argon oil conditioner5K/yr
  • creme of nature deep conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil Conditioner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.4%of orders come back
“Overpowering Scent”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Argan Oil Conditioner questions

Answered from the same tracked data.