Is argan oil body wash profitable to sell on Amazon United States?

The niche generates $168K/yr across 4 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (39/100).

How competitive is the argan oil body wash niche?

3 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in argan oil body wash?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.

When does demand for argan oil body wash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the argan oil body wash niche?

Listings span $7.70–$20.32; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 6,092 reviews — the moat a new listing must climb.

argan oil body wash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$16.78

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.70–$20.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$168K

$168K/yr · 63K searches

Review moat

Bad6,092

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, argan oil body wash is a $168K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

argan oil body wash market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $101K–$134K; units × avg price
Conversion rate: 15.9%
Avg BSR: #573
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Moroccanoil83%
OGX13%
Argan Magic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top argan oil body wash search terms

moroccan oil body wash27K/yr -4.1%11.1% conv.
argan oil body wash8K/yr -12.7%5.3% conv.
moroccan body wash8K/yr -6.6%5.2% conv.
moroccan oil shower gel7K/yr -9.8%12.1% conv.
moroccanoil body wash4K/yr -11.5%9.9% conv.
argan body wash2K/yr -14.1%8.2% conv.
moroccanoil shower gel3K/yr -22.1%8.5% conv.
moroccan shower gel2K/yr +3.8%11.3% conv.
moroccan oil shower gel body wash2K/yr -44.5%11.5% conv.

All search terms

Top argan oil body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccanoil Shower Gel Fragrance Originale 8.4 Fl Oz (Pack of 1)

Moroccanoil$20.324.5★4,078 rev

OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Wash for Dry Skin Moisturizing Gel Cleanser for Silky Soft Skin Body Wash for Women Sulfate-Free Surfactants 19.5 fl oz

OGX$7.704.6★16,016 rev

Moroccanoil Shower Gel Ambiance de Plage 8.5 Fl. Oz.

Moroccanoil$20.104.5★4,078 rev

Argan Magic Cleansing Body Wash - Gently Cleanses Revitalizes & Smooths Skin | Enriched with Argan Oil Sweet Almond Oil & Vitamin E | Paraben Free (32 oz / 946 ml)

Argan Magic$19.004.3★196 rev

Newest

by launch date

Moroccanoil Shower Gel Ambiance de Plage 8.5 Fl. Oz.

Moroccanoil$20.104,078 rev

4y ago

Moroccanoil Shower Gel Fragrance Originale 8.4 Fl Oz (Pack of 1)

Moroccanoil$20.324,078 rev

4y ago

OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Wash for Dry Skin Moisturizing Gel Cleanser for Silky Soft Skin Body Wash for Women Sulfate-Free Surfactants 19.5 fl oz

OGX$7.7016,016 rev

10y ago

Argan Magic Cleansing Body Wash - Gently Cleanses Revitalizes & Smooths Skin | Enriched with Argan Oil Sweet Almond Oil & Vitamin E | Paraben Free (32 oz / 946 ml)

Argan Magic$19.00196 rev

11y ago

What buyers say about argan oil body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Beautiful fragrance”

Moist/Dry9%

“Amazing smell and moisturizer for skin”

Soft Feel6%

“Creamy/smooth”

Quality-Overall6%

“Quality body wash”

Lather5%

“you only need a small amount to get a really good lather so it should last a while”

Value For Money4%

“Very great value for the price”

Suitability Dry Skin3%

“not dry after showering”

Cleansing3%

“Love this body wash”

Thickness3%

“And very thick”

Texture/Consistency-Overall1%

“Smooth texture”

What buyers complain about

Smell33%

“Smell doesn't last at all”

Value For Money18%

“It is a bit pricey”

Allergies10%

“Caused a rash”

Durability5%

“the cheap awkward bottles cap broke first time I used it”

Lather2%

“No lather”

Unsustainable Design2%

“They know this has a design flaw”

Suitability Dry Skin2%

“I didn't notice that it softened my skin either”

Ease Of Use2%

“Hard to squeeze bottle”

Thickness1%

“It's thicker, almost gel-like”

Advertised Vs Actual Product1%

“it was not disclosed”

Top return reasons

Smell69%

Advertised Vs Actual Product7%

Leak-Proof5%

Moist/Dry4%

Size-Overall3%

Defective Material/Parts2%

Value For Money2%