Argan Oil

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

9.0%

Market size, estimated

$3.4Ma year

Peak month

January1.3× the quietest month

Top search term

argan oil996K searches a year

Listings sell for $15.55 on average, from $6.12 to $47.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $15.55 that is $124K to $156K a year per listing.

Average price

$15.55inside the $15 to $100 sweet spot

Price range

$6.12–$47.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$124K–$156K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #102 within Hair Treatment Oils. It carries 18,098 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#102in Hair Treatment Oils

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

18,098per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months