Is argan oil profitable to sell on Amazon United States?

The niche generates $3.4M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the argan oil niche?

16 brands and 87 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in argan oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.6%.

When does demand for argan oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the argan oil niche?

Listings span $6.12–$47.61; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 18,098 reviews — the moat a new listing must climb.

argan oil

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$3.4M

$3.4M/yr · 2.5M searches

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.12–$47.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.55

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Review moat

Bad18,097.52

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, argan oil is a $3.4M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

argan oil market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: $3.1M–$3.9M; units × avg price
Conversion rate: 9.0%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.2%
Avg brand age: 75 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

23%

Cliganic25%
OGX23%
Handcraft Blends15%
velona6%
PURA D'OR5%
Yoken4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top argan oil search terms

argan oil996K/yr -10.4%8.2% conv.
argan oil for hair523K/yr -14.1%8.1% conv.
argon oil hair oil156K/yr -9.9%9.6% conv.
argan oil for skin113K/yr -10.7%8.8% conv.
aceite de argan92K/yr +1.5%3.4% conv.
argon oil105K/yr -1.4%9.1% conv.
aceite de argan cabello62K/yr -21.2%3.5% conv.
organic argan oil49K/yr -11.4%8.2% conv.
argon oil pure36K/yr +17.7%8.9% conv.
aragon hair oil41K/yr -11.1%8.6% conv.

All search terms

Top argan oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cliganic Organic Argan Oil 100% Pure - for Hair Face & Skin | Cold Pressed Carrier Oil

Cliganic$9.874.6★36,158 rev

Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed

Handcraft Blends$9.664.7★1,202 rev

OGX Renewing + Argan Oil of Morocco Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine Moisturizing & Strengthening Silky Oil for All Hair Types Paraben & Sulfate Free 3.3 fl oz

OGX$6.704.7★19,212 rev

Cliganic Organic Argan Oil 100% Pure | for Hair Face & Skin | Natural Cold Pressed Carrier Oil Imported from Morocco

Cliganic$14.654.6★36,158 rev

velona$10.134.7★2,113 rev

Newest

by launch date

Yoken USDA Argan Oil 8oz Cold Pressed Unrefined Moroccan Oil for Hair

Yoken$14.11913 rev

11mo ago

Handcraft Blends Moroccan Argan Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed

Handcraft Blends$18.341,202 rev

11mo ago

Handcraft Blends Moroccan Argan Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Cold-Pressed

Handcraft Blends$9.661,202 rev

1y ago

Yoken USDA Argan Oil 4oz Cold Pressed Oil with Dropper for Hair Scalp Face

Yoken$9.27913 rev

1y ago

Ella & Eden Organic Argan Oil Of Morocco - 100% Pure Cold-Pressed USDA Certified Unrefined Moroccan Argan Oil for Hair Face & Skin 4 Fl Oz Glass Bottle

Ella & Eden$20.85279 rev

1y ago

What buyers say about argan oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Delicate smell”

Quality-Overall15%

“Excellent Quality”

Soft Feel9%

“Keeps my skin soft”

Moist/Dry7%

“Great moisturizer”

Value For Money6%

“Excellent value”

Oily/Greasy4%

“it leaves it smooth without that oily feeling”

Brightness/Shine/Glow4%

“Adds shine”

Hair Growth3%

“Help my hair growth”

Suitability Curly Hair3%

“Perfect for curls”

Suitability Straight Hair2%

“My husband has extremely thick, coarse hair and it works great on his hair”

What buyers complain about

Smell17%

“Horrible smell”

Oily/Greasy12%

“Made my hair greasy”

Value For Money5%

“Not worth the price”

Hair Related4%

“Made my hair feel horrible”

Size-Overall3%

“This bottle is tiny”

Leak-Proof3%

“Leaked all over”

Weight Heavy3%

“way to heavy”

Thickness2%

“Very thinned out”

Advertised Vs Actual Product2%

“Misleading picture”

Moist/Dry2%

“and also does not feel like it is actually moisturizing the skin”

Top return reasons

Smell18%

Oily/Greasy17%

Leak-Proof11%

Advertised Vs Actual Product9%

Size-Overall9%

Value For Money5%

Functionality-Overall4%

Suitability Short Hair3%

Product Condition3%

Defective Material/Parts2%

Common questions

Is argan oil profitable to sell on Amazon United States?: The niche generates $3.4M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the argan oil niche?: 16 brands and 87 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in argan oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.6%.
When does demand for argan oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the argan oil niche?: Listings span $6.12–$47.61; the average listing price is $15.55 (sweet spot $15–$100). The average incumbent carries 18,098 reviews — the moat a new listing must climb.

argan oil

argan oil market data

Competition & brand share

Demand & seasonality

Top argan oil search terms

Top argan oil products on Amazon

Top sellers

Newest

Trending

What buyers say about argan oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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