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Archipelago Botanicals Lotion

Fail

The top 5 brands take 100% of clicks, so Archipelago Botanicals Lotion is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$43K/yr12K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
80%top-5 click share · 1 brands · 4 sellers

Flapen Score

Archipelago Botanicals Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Archipelago Botanicals Lotion is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Archipelago Botanicals Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Archipelago Botanicals Lotion 12K times last year and spent an estimated $43K. One brand takes every click. Demand peaks in Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
11.4%
Market size, estimated
$43Ka year
Peak month
February2.3× the quietest month
Top search term
archipelago botanicals lotion10K searches a year

02 · Price

A sale here is worth $30.78.

Listings sell for $30.78 on average, from $21.28 to $39.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $30.78 that is $3K to $8K a year per listing.

Average price
$30.78inside the $15 to $100 sweet spot
Price range
$21.28–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,259 within Foot & Hand Care. It carries 3,138 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,259in Foot & Hand Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,138per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Archipelago Botanicals Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Archipelago Botanicals Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Archipelago Botanicals Lotion

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
23%of negative reviews mention “Value For Money”
0.9%of orders come back
“Not worth the money”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Archipelago Botanicals Lotion questions

Answered from the same tracked data.