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Aquaguard

Maybe

Search demand grew +188.9% this quarter. But the top 5 brands take 91% of clicks, so Aquaguard is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$651K/yr372K searches / yr
90-day growth
+188.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 59 sellers

Flapen Score

Aquaguard against its category

The dotted line is the Beauty & Personal Care average. Past it, Aquaguard is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquaguard market on Amazon at a glance

Shoppers on Amazon United States searched for Aquaguard 372K times last year and spent an estimated $651K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +188.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
+188.9%
Conversion, latest week
7.6%
Market size, estimated
$651Ka year
Peak month
June19.3× the quietest month
Top search term
coastal girl pre swim hair70K searches a year

02 · Price

A sale here is worth $23.15.

Listings sell for $23.15 on average, from $8.03 to $45.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $23.15 that is $23K to $29K a year per listing.

Average price
$23.15inside the $15 to $100 sweet spot
Price range
$8.03–$45.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #303 within Conditioners. It carries 4,203 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#303in Conditioners
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,203per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Aquaguard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

59

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 221%
  • Brand 314%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Aquaguard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.3×

Search terms

Top Aquaguard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coastal girl pre swim hair70K/yr
  • pre swim hair protection61K/yr
  • swim hair protection27K/yr
  • aqua guard32K/yr
  • chlorine hair protection23K/yr
  • preswim hair protection17K/yr
  • pool hair protector19K/yr
  • aqua guard pre-swim hair defense16K/yr
  • aquaguard24K/yr
  • hair protection for swimming11K/yr

FAQ

Common Aquaguard questions

Answered from the same tracked data.