Is apricot oil profitable to sell on Amazon United States?

The niche generates $611K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the apricot oil niche?

14 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in apricot oil?

Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.

When does demand for apricot oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the apricot oil niche?

Listings span $4.57–$42.55; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 2,663 reviews — the moat a new listing must climb.

apricot oil

Worth a look

Shows low returns (0.4%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.54

avg listing price — sweet spot $15–$100

Price range

Good$4.57–$42.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$611K

$611K/yr · 254K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,662.58

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, apricot oil is a $611K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

apricot oil market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $586K–$782K; units × avg price
Conversion rate: 12.3%
Avg BSR: #392
Page quality: 0%
Prime: 95%
Sponsored: 79%
Out of stock: 10.4%
Avg brand age: 81 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

Handcraft Blends28%
NOW Foods26%
PURA D'OR18%
US Organic4%
Yoken3%
Soapeauty3%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top apricot oil search terms

apricot oil124K/yr -20.5%11.7% conv.
apricot kernel oil49K/yr -6.9%10.1% conv.
apricot seed oil17K/yr -1.1%8.5% conv.
apricot oil for skin23K/yr -13.6%10.4% conv.
apricot kernel oil organic9K/yr -12.2%7.7% conv.
apricot oil organic cold pressed8K/yr +5.4%8.9% conv.
organic apricot oil7K/yr -10.3%9.3% conv.
apricot oil organic7K/yr -23.7%7.9% conv.
apricot seed oil organic cold pressed3K/yr -8.7%11.0% conv.
organic apricot kernel oil4K/yr -14.9%7.6% conv.

All search terms

Top apricot oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Apricot Kernel Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier for Skin and Hair - Hair and Body - Massage - Hexane-Free

Handcraft Blends$9.964.7★3,608 rev

NOW Foods Solutions Apricot Kernel Oil Hair Moisturizer Rejuvenating Skin Oil Softens Fine Lines 16-Ounce

NOW Foods$10.554.7★7,609 rev

PURA DOR ORGANIC Apricot Kernel Oil (16 Oz) 100% Pure & Natural USDA Certified

PURA D'OR$15.274.6★9,102 rev

NOW Foods Solutions Apricot Kernel Oil Hair Moisturizer Rejuvenating Skin Oil Softens Fine Lines 4-Ounce

NOW Foods$4.574.7★3,468 rev

Yoken Cold Pressed Apricot Kernel Oil 16 fl oz Glass Bottle - Single Ingredient 100% Pure and Natural Apricot Oil Lightweight Carrier & Massage Oil for Skin & Hair Unscented & Hexane Free

Yoken$19.294.1★30 rev

Newest

by launch date

Yoken Cold Pressed Apricot Kernel Oil 16 fl oz Glass Bottle - Single Ingredient 100% Pure and Natural Apricot Oil Lightweight Carrier & Massage Oil for Skin & Hair Unscented & Hexane Free

Yoken$19.2930 rev

9mo ago

PURA DOR ORGANIC Apricot Kernel Oil (16 Oz) 100% Pure & Natural USDA Certified

PURA D'OR$15.279,102 rev

3y ago

Cliganic Organic Apricot Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined

Cliganic$14.91152 rev

3y ago

Handcraft Blends Apricot Kernel Oil - Cold-Pressed 4 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free

Handcraft Blends$5.693,685 rev

3y ago

Handcraft Blends Apricot Kernel Oil - Cold-Pressed 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free

Handcraft Blends$7.143,608 rev

4y ago

What buyers say about apricot oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Very nice, good quality apricot oil”

Smell12%

“Delightful scent”

Moist/Dry9%

“Its very moisturizing”

Absorbency8%

“Its clean and very absorbent”

Oily/Greasy7%

“I love the Apricot oil”

Value For Money6%

“very affordable”

Soft Feel5%

“soft”

Suitability Dry Skin3%

“Absorbs quickly, hydrates skin and leaves it soft with no residue”

Suitability Oily Skin3%

“I am thankful for this affordable product as Apricot Kernal oil is so good for the skin and hair”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Smell26%

“Product smells rancid”

Leak-Proof8%

“leaked in the box”

Motor Power7%

“Pump not pumping”

Size-Overall4%

“the bottle is large”

Oily/Greasy4%

“It's weird because it's very runny out of the bottle yet feels greasy once it touches your skin”

Allergies4%

“Only when I used only it on my skin did I learn it was the source of my skin burn”

Quality-Overall4%

“No good quality. viscosity”

Color3%

“It was an odd greenish color”

Value For Money3%

“The oil is expensive”

Moist/Dry3%

“I have suffered with dry skin on my arms”

Top return reasons

Leak-Proof35%

Smell22%

Advertised Vs Actual Product9%

Oily/Greasy8%

Motor Power5%

Value For Money3%

Dilute/Watery2%

Material Quality2%

Vegan/Organic1%

Color1%

Common questions

Is apricot oil profitable to sell on Amazon United States?: The niche generates $611K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the apricot oil niche?: 14 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in apricot oil?: Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
When does demand for apricot oil peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the apricot oil niche?: Listings span $4.57–$42.55; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 2,663 reviews — the moat a new listing must climb.

apricot oil

apricot oil market data

Competition & brand share

Demand & seasonality

Top apricot oil search terms

Top apricot oil products on Amazon

Top sellers

Newest

Trending

What buyers say about apricot oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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