Skip to content

Apricot Oil

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -13.8% this quarter, so Apricot Oil is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$611K/yr254K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
71%top-5 click share · 14 brands · 32 sellers

Flapen Score

Apricot Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Apricot Oil is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apricot Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Apricot Oil 254K times last year and spent an estimated $611K. The top 5 brands take 80% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $611K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
12.3%
Market size, estimated
$611Ka year
Peak month
November1.5× the quietest month
Top search term
apricot oil124K searches a year

02 · Price

A sale here is worth $19.54.

Listings sell for $19.54 on average, from $4.57 to $42.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $19.54 that is $39K to $49K a year per listing.

Average price
$19.54inside the $15 to $100 sweet spot
Price range
$4.57–$42.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$39K–$49K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #392 within Oils. It carries 2,663 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#392in Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,663per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Apricot Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

32

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Brand 128%
  • Brand 226%
  • Brand 318%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Apricot Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Apricot Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apricot oil124K/yr
  • apricot kernel oil49K/yr
  • apricot seed oil17K/yr
  • apricot oil for skin23K/yr
  • apricot kernel oil organic9K/yr
  • apricot oil organic cold pressed8K/yr
  • organic apricot oil7K/yr
  • apricot oil organic7K/yr
  • apricot seed oil organic cold pressed3K/yr
  • organic apricot kernel oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Apricot Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Smell”
0.4%of orders come back
“Product smells rancid”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Apricot Oil questions

Answered from the same tracked data.